HIRAYA PILIPINA

Hiraya Pilipina is an advocacy brand known for their statement T-shirts, tote bags, and abaca facemasks. With their products and graphics of encouraging quotes and empowering statements, Hiraya Pilipina has dominated social media feeds and inspired women all over.

What is social media’s role in Hiraya Pilipina’s success?

CLEO LOQUE: We use social media for different purposes. Number one is to send out our advocacy. We’re an advocacy brand; we try to send out our advocacy through social media by empowering women to use their voices and speak up.

Number two: Of course, we use social media for advertising. We’re on TikTok — video marketing is really huge right now, so we’re making use of Instagram Reels as well.

Number three: We use social media to build our community. In building a business, it’s very important to have a community na loyal sa’yo, and loyal ka rin sa kanila. We attract the audience na naniniwala rin sa kung ano yung pinaniniwalaan namin. They’re our tribe.

Do you have any practical tips on how to grow one’s social media engagement?

Go where the audience is. If they’re on Instagram, we’re on Instagram. If they’re on TikTok, we launched on TikTok as well.

We put out content that is relatable. Alam namin kung ano yung problems nila. We put out content that helps them and lets them know they have a brand that they Cleo Loque can go to for guidance and empowerment. We’re very huge on that, on value-driven posts.

What would you advise aspiring young business owners?

I’m taking up BS Entrepreneurship in Enderun Colleges. Aside from my college program, I still read a lot of business books. Overtime sa pag-acquire ng knowledge, especially kapag mas bata ka and wala kang experience. Ang magiging kakampi mo is yung

knowledge na matututunan mo.