Fintech helps SMEs go digital

Financial technology firm Enstack continues to help small, and medium enterprises (SMEs) by offering a new sales channel to its merchants which are seeking to expand their reach online.

Under the initiative the SME superapp offers free, ready-to-use Web Store with integrated payment options, including cash on delivery (COD) and shipping, to all verified merchants.

Macy Castillo, managing director of Enstack, said the company continues to find the right digital tools for any business.

“Frequent and regular dialogues with our SME community allow us to add and improve features to our simple but powerful app that helps solve unique problems faced by small businesses. Our no-code, ready-to-use Web Store fits very well with our overall mission of serving our merchants so they can become fully digital and see their businesses take off,” Castillo said.

Enstack’s free Web Store does not require any coding skills and integrates all Enstack tools and services such as payments and logistics, thereby reducing barriers MSMEs face when starting an ecommerce business.

As soon as merchants upload inventory data, their Web Stores are generated and they can share their personalized URL to customers or social media pages to drive traffic and conversion.

Merchants can also turn on “vacation mode” if they choose to go offline to optimize or take a break. Enstack is available to download free from Google Play and the App Store.

This rounds off Enstack’s sales channels as merchants can now sell online via Web Store and Chat Store and offline via its Cashier miniapp. Merchants have the ability to fulfill orders on the superapp’s “All Orders’’ page while inventory is synced real time.

According to the Department of Trade and Industry (DTI), only 34 percent of SMEs in the Philippines are online due to lack of knowledge and high costs.

Since launching in February, Enstack has helped tens of thousands of underserved MSMEs through its free, easy-touse superapp that brings together all the tools they need to run their business from their mobile phone.

By transforming offline tasks such as managing orders, invoicing, shipping packages, and tracking businesses’ performance, SMEs can keep up with today’s highly digital business landscape.