The Philippine Star

Lista raises $5.1 M to expand financial inclusion services

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Lista, a fast-growing financial management platform for small business owners and individual­s in the Philippine­s, has raised over $5.1 million in its most recent funding round. The funding round was led by Singapore-based Openspace Ventures, a leading regional venture capital firm, which was the early backer of GoTo (Gojek) and Kumu Philippine­s. Existing investors East Ventures, Saison Capital, and 1982 Ventures also participat­ed in the round.

Additional new investors include Stephen CuUnjieng (former chairman and CEO of Evercore Asia), Aurelien Pichon (Google), Roland Ros (Kumu CEO) and Rexy Dorado (Kumu president). Earlier individual backers include Brian Cu (ex-president, Grab Philippine­s), Willy Arifin (Monde Nissin Family Ventures), Amrish Rau (Pinelabs CEO), Kunal Shah (CRED founder) and Jitendra Gupta (Jupiter Bank CEO).

“We are excited to add Lista to our growing roster of exciting investment­s across Southeast Asia and in particular the Philippine­s. We believe their vision and business model have the potential to be a transforma­tive tool for Filipinos, especially as they continue to bounce back from the pandemic,” said Gervin Yang, executive director at Openspace.

With this fundraisin­g round, Lista is planning to expand beyond business management tools and further develop products for personal finances. “About 30 percent of our user base are Filipinos who do not have any business but want to take charge of their personal finance. They monitor their salary, bills payment, and even savings using Lista. We think this is a category that holds a lot of growth potential for us,” said Khriz Lim, co-founder of Lista.

Launched in September 2021, Lista now has over one million downloads. Lista’s mission is to help Filipino merchants and individual­s better manage, save and grow their finances through simple software that offers transparen­cy and greater control.

Lista’s massive traction was attributed to ease of use and localized solutions that function without WiFi or data connection. Many merchants and individual­s in the Philippine­s cannot access or consistent­ly afford WiFi or data connection. Lista’s product and features began to attract individual users, referring to those who use the app for tracking their personal finances.

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