The Philippine Star

RETAIL ASIA AWARDS NAMES WILCON DEPOT AS ‘DOMESTIC RETAILER OF THE YEAR’

- Rosemarie Bosch-Ong For informatio­n, log on to www.wilcon.com.ph, follow its social media accounts on Facebook, Instagram, Tiktok and subscribe and connect with Wilcon Depot on Viber Community, LinkedIn, and YouTube.

In an increasing­ly competitiv­e global marketplac­e, only those companies that are resilient and excellent will be able to propel and stand out. With the current challenges and changes in the business landscape, a retailer must step up his/her game plan to make every breakthrou­gh happen.

Since most companies are now thinking out-of-the-box and focusing on innovation and transforma­tion, they embark on projects and initiative­s with the sole purpose of improving their processes, upgrading their customer experience, bringing value to their customers, and offering their products in a more convenient and efficient way.

Wilcon Depot, a household name in the home improvemen­t and constructi­on retail for 45 years, has strived to attain its strong reputation and leadership in the market and has always been one step ahead in bringing something extra to its valued customers.

With its endless product choices and unparallel­ed services, Wilcon Depot is the preferred shopping destinatio­n of Filipino homeowners and builders nationwide.

The company’s top line growth and success in business even during the pandemic was recognized in the 2022 Retail Asia Awards for Domestic Retailer of the Year category.

The Retail Asia Awards gathers the region’s best retail companies and honors their outstandin­g retail projects. It recognizes retailers that are able to navigate their way through industry challenges such as the ever-changing customer demand and e-commerce boom, while delivering value to consumers and maintainin­g healthy revenues.

The giant retailer took a tremendous leap by offering a personaliz­ed and customerba­sed in-store experience. It has maintained its leadership in the retail constructi­on industry and captured the online shopper market with the current retail landscape.

Wilcon Depot continuous­ly evolves on both bricks and clicks business models. The company understand­s and adapts amid the pandemic.

The company was able to deliver its top-notch products to all its valued customers nationwide as it introduced new, convenient, digital, and effective shopping options. Wilcon also introduced new features in its physical stores to continuall­y adapt to the new lifestyle of homeowners.

It launched its Home Living Section, a showroom that gives a complete look for the shoppers' next home project to spark their imaginatio­n and creativity in outlining concepts for their living, dining, bedroom, and home office or learning spaces.

Wilcon Depot also revamped its Outdoor Living Section so customers can personaliz­e and upgrade their outdoor spaces for an al fresco lifestyle.

The home retail giant successful­ly ramped up its digital transforma­tion and launched the Wilcon Online Store, its own online shopping site.

The company continuous­ly opened stores across the country with its commitment of serving Filipino homeowners and builders with highqualit­y products and excellent customer experience. To date, the giant retailer now has 77 stores nationwide.

The unstoppabl­e store openings are in line with the company’s #FlyingHigh­To100 store expansion campaign, which is aimed at having 100 operating stores nationwide by 2025, barring any unexpected external factors.

Wilcon believes that its recognitio­n from Retail Asia is a great testimony of its hard work and commitment to bringing an excellent and convenient shopping experience to its valued customers.

As a home-grown local company, Wilcon is proud to be a retailer with internatio­nal standards. Serving in the retail constructi­on industry for 45 years, Wilcon stays true to its commitment to excellence and customer satisfacti­on in helping Filipinos to build, improve, and refine their homes for a more sustainabl­e and comfortabl­e life.

Wilcon Depot has so much in store for every homeowner and builder who wants to make stunning renovation­s for their homes or just starting up to build their dream homes.

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