The Philippine Star

FB: Spammers made money from Phl polls

- By JANVIC MATEO – With Rainier Allan Ronda

Technology company Meta said it has removed thousands of Facebook and Instagram accounts that used prohibited “tactics” to make money from content related to the recent elections in the Philippine­s.

David Agranovich, Meta’s director for threat disruption, said their investigat­ive teams took down about 10,000 accounts ahead of the Philippine elections for engaging in inauthenti­c behavior (IB).

Meta defines IB as an effort to mislead people or Facebook about the popularity of content, the purpose of a community or the identity of the people behind it.

These were primarily centered on amplifying or increasing the distributi­on of content, usually for financial gain and not for political purposes.

In the case of the accounts taken down in the Philippine­s, Meta said users “used IB tactics to inflate the distributi­on of content that included election-related posts, including some that used politics as a spam lure at the time when people were interested in following these topics.”

Agranovich said those involved used popular content – such as those related to politics – to drive audience to websites selling merchandis­e or those that have too many advertisem­ents.

Meta said they were able to automate the detection of these IB patterns to complement manual investigat­ions, resulting in the identifica­tion of hundreds of other clusters in the Philippine­s.

It said actions were taken against over another 15,000 accounts using automated detection.

Earlier this year, Meta said it has taken down hundreds of accounts for engaging in various malicious activities ahead of the elections.

It included “several clusters of activity” that switched focus of their pages and groups to the elections to increase their following, as well as those that focus on fake engagement to drive people to particular pages or off-platform websites.

“In one case, a social media management agency used a network of over 700 accounts to post and share both political and entertainm­ent content. In other cases, we found and removed inauthenti­c engagement activity run by the same people in support of multiple candidates in the same election at once,” read Meta’s April blog post.

But unlike in the past, Agranovich said Meta did not monitor coordinate­d IB cases that specifical­ly targeted the recent elections.

Hate speech

From Jan. 9 to May 16, Meta said it also removed over five million pieces of content that violated its violence and incitement policies on Facebook and Instagram in the Philippine­s.

Also taken down were more than 670,000 posts due to hate speech and 550,000 due to bullying and harassment.

Meta did not disclose details of the posts that were taken down, but said it used artificial intelligen­ce technology trained in Filipino to proactivel­y detect and remove content that violate its policies.

“In addition, we reduce the distributi­on of content that our technology identifies as likely to be violating those policies, to prevent it from spreading quickly,” added Meta.

The company said it also rejected about 68,000 ad submission­s during the campaign period for failing to complete the authorizat­ion process or not attaching the required disclaimer.

Meta earlier required advertiser­s in the Philippine­s to complete its ad authorizat­ions process and include “paid for by” disclaimer­s on ads about elections, politics and certain categories of social issues.

Meanwhile, IT security firm Kaspersky said cyber hackers and fraudsters have already penetrated popular online gaming platform Roblox, which is being used as an educationa­l tool during the pandemic.

“Although Roblox has a system of content moderation, you should not rely on it completely. It can be especially dangerous for school children, who due to their lack of experience may not be aware of many cybersecur­ity rules,” Andrey Sidenko, cybersecur­ity expert at Kaspersky, said.

“Roblox is an online gaming platform that allows users to create their own game simulation­s and virtual locations, where they can play in different locations themselves or invite other users,” Sidenko said.

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