Ginebra San Miguel unveils new campaign

With the anticipation of better times, Ginebra San Miguel Inc. recently launched “Iba ang Ngiti sa One Ginebra Nation” last Dec. 31, 2022 on TV, radio, and digital platforms, right before the new year. The campaign highlights one’s trust (“tiwala”) and how it was strengthened during the challenges of the pandemic. This then helped build the trust he/she had to others, and eventually to the nation leading to the hopeful situation we are currently in.

In this newest Ginebra campaign, depicted are the reallife stories of an airplane crew, a jeepney driver, farmers, and more who had faced the challenges of life during the pandemic. Their lives and livelihood may be affected, but with the trust, courage, and motivation to survive, they are now facing 2023 with much more optimism. Yes, difficult times are inevitable, but with “tapang” and “tiwala,” there will always be a better tomorrow – and sweet smiles ahead!

Ginebra San Miguel’s award-winning campaigns have consistently drawn inspiration from the Filipinos’ sentiments, the deeply rooted culture of “matapang,” “ganado,” and “never-say-die” attitude, as well as from the communal drinking or “tagay” as a symbol of unity, togetherness, and Bayanihan spirit.

Recently, at the 44th Catholic Mass Media Awards, Ginebra San Miguel’s campaign “Hanggang sa Huling Patak ng Bagong Tapang” won Best Branded TV Ad for the first time, as well as Best Branded Digital Ad. The advertisement acts as a continual reminder that even in the most challenging and discouraging circumstances, there is still that last ounce of courage.

GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin, according to the leading global drinks journal Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, G & T Ultralight Spirit Drink (Gin & Tea), Primera Light Brandy, and the Philippines’ No. 1 Chinese wine Vino Kulafu.

For more details, log on to www.ginebrasanmiguel.com or visit the official Ginebra San Miguel Facebook page: