Why you should 'Live More Today'
If there is anything the past two years have taught us, it’s that our life can change in a snap, so we must value the present and cherish every moment that matters to us.
This is the core of Smart’s new campaign, which poignantly unveils its latest brand tagline, “Live More Today.”
After rising through all the chaos and uncertainties of the pandemic, “Live More Today” resonates with Filipinos now more than ever. It just hits differently and evokes a much deeper meaning that makes it a fitting mantra for this day and age.
LIVE MORE TODAY IN THE MOST POWERFUL WAY
The video opens by posing a thoughtprovoking question: “In today’s world, what does it mean to truly live?”
As it delivers a beautiful and sobering ode to living more today and making the most of every moment, Smart shows ordinary and yet deeply meaningful scenes: A father longing to spend quality time with his family; friends taking and sharing snaps during a day of bonding; a couple announcing their pregnancy to their parents through a video call, a group of cyclists sharing their milestone with their loved ones, and more.
Through all these ordinary moments, Smart assures subscribers of its commitment to “empower you with technology to make the most of moments that truly matter today.”
Watch the full video here: https://youtu. be/C7Ehp0-t3O8.
BE FULLY PRESENT AND CONNECTED
“With our new brand tagline, ’Live More Today,’ we aim to encourage Filipinos to always be present and fully live in the moments that truly matter today,” said Francis E. Flores, head of Consumer Wireless Business-Individual. “‘Live More Today’ is also a testament to our North Star – our customers – and how we stand by our commitment to deliver the best mobile network and latest innovations so that Filipinos are empowered with the best mobile experience.”
Smart ensures that customers’ experiences are not disrupted and are able to keep up with the demands of their increasingly digital lifestyle. On the other hand, Smart makes sure that customers have the means to be fully engaged in whatever it is that they are doing.
The campaign coincides with Ookla’s latest pronouncement that Smart is still the Philippines’ “Fastest and Best Mobile Network” based on the latest report by the global leader in mobile and broadband network intelligence.
After making history as the first and only Philippine mobile operator to win Ookla’s Best Mobile Network award for the Q1-Q2 2022 reporting period, Smart set another record for clinching the award in the firm’s report covering Q3-Q4 2022.
Smart won both the Fastest Mobile Network and Best Mobile Coverage awards within the same reporting periods of Ookla.
For information, follow Smart official accounts on Facebook, Instagram, YouTube, and TikTok, or visit its official website at smart. com.ph.