The Philippine Star

MAKING A FUTURE-READY, INNOVATIVE COMPANY

- Rosemarie Bosch-Ong

EFFECTIVE LEADERSHIP STARTS WITH SELFLEADER­SHIP, WHICH INVOLVES KNOWING OUR STRENGTHS AND WEAKNESSES, REFLECTING ON WHAT MATTERS MOST TO US, AND DEFINING OUR GOALS.

More and more companies today recognize the importance of transformi­ng and redefining their business strategies to thrive in times of crisis and disruption.

It is critical for companies to be resilient and adaptive to be able to survive and succeed. With the right mindset and intentiona­l approach, every business can propel forward, regardless of the economic situation.

In the retail home constructi­on industry, Wilcon Depot recognizes that it is the perfect time to become more aggressive and transforma­tive in fulfilling its plans. To prepare for the market pivot, Wilcon Depot recently conducted its four-day annual Sales Kickoff Conference. This inclusive seminar aimed to continuous­ly train and equip its leaders to deliver a more impressive and personaliz­ed customer shopping experience.

LEADERSHIP AND INNOVATION

The conference's theme, "Wilcon Future Ready: Fortifying Leadership and Embracing Innovation," signifies Wilcon's commitment to become a future-ready and innovative company. As the keynote speaker for the conference, I emphasized the importance of leadership and innovation in digital transforma­tion.

Effective leadership starts with selfleader­ship, which involves knowing our strengths and weaknesses, reflecting on what matters most to us, and defining our goals.

I also shared the B.A.S.K.E.T. strategy, which is an effective way for leaders to lead others. Being open to ideas, Asking for feedback, Setting a positive environmen­t, Keeping a strong connection to the team, Engaging in honest communicat­ion, and Teaching instead of giving orders are all essential components of effective leadership.

To become a future-ready market leader, Wilcon recognized the importance of being customer- and technology-centric. Innovation is critical to Wilcon's success, and it is a must-have factor that sets the company apart from its competitor­s. Successful companies are those that embrace innovation fearlessly and continuous­ly improve and develop.

In strengthen­ing our workforce's leadership identity and performanc­e, Wilcon invited several guest speakers to share valuable, engaging, and transforma­tive learnings about leadership and innovation.

We were honored to hear from industry leaders such as Kyani Phils country head Kate Bellosillo; Angkas CEO George Royeca; WomenBiz president and founder Monette Ituralde Hamlin; Shoppertai­nment chief strategy officer and co-founder Neri Soyao; Mansmith and Fielders CEO and chief behavioral strategist Chiqui Go; and Department of Informatio­n and Communicat­ions Technology (DICT) undersecre­tary for E-Government and CEO of Multisys Technologi­es Corp. David Almirol, Jr.

As Wilcon keeps pace with industry trends, it seeks to learn, grow, and transform progressiv­ely. By embracing innovation and fortifying its leadership, Wilcon is well-positioned to become a futureread­y and innovative company.

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 ?? ?? Wilcon Depot Chairman Emeritus William T. Bello
Wilcon Depot Chairman Emeritus William T. Bello

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