‘Nakakalocal’: A year of shining...
representation of Filipino culture and identity • Supports sustainability • Should be ethical and socially responsible • Must be a registered business The 36 SMEs underwent a full-year program of promotions and mentoring sessions to help them harness their full potentials, allowing them to grow their businesses with help from The STAR and its various platforms and partners.
The program specifically provides SMEs new skills, as well as business and marketing insights and techniques to help them better navigate the industry. Best practices from seasoned entrepreneurs, digital content, and exciting events serve as guideposts for them to plan their future sustainably.
Another goal of Nakakalocal is to connect The STAR SMEs with the company’s institutional partners, guided by three pillars— Awareness, Consideration, and Conversion— for a strong marketing promotional plan.
Partner institutions included Go Negosyo, the Department of Trade and Industry (DTI), Ayala Enterprise Circle, Pilì, Rush, Yabang Pinoy, and Startup Village.
A YEAR OF ENRICHING ACTIVITIES
Since the launch of Nakakalocal, the advocacy program has had one event after another, ensuring that the 36 SMEs are able to make the most out of the initiative.
Even before the launch in June of last year, an integrated media campaign kicked off the advocacy in May through a series of feature articles and videos.
June to December, meanwhile, was Phase 1 of Nakakalocal with the theme “Growing Your Business,” wherein the project was formally launched. This phase was focused on how to grow and take the SMEs businesses to greater heights.
During the launch last June 15 at Casa Buenas in Pasay, then Trade Secretary Ramon Lopez introduced the program to the public, followed by a Celebpreneur Forum, and the presentation of the rookie batch of the 36 Nakakalocal STAR SMEs.
Nakakalocal was also featured on The Philippine STAR’s Modern Living channel and One News Balita.
On July 22, the first Eduserye, a workshop combined with a public forum, was held via Facebook Live. With the title “Ready, Set, NeGOsyo,” the activity gave participants useful information on how they can start a business through a strong grasp of the fundamentals.
Celebpreneurs Judy Ann Santos and Ryan Agoncillo briefly took the limelight on Sept. 24 with an online fan meet and live forum, where they had the chance to share pieces of advice to budding entrepreneurs especially those in the food business.
From Nov. 9 to 19, Philstar Media Group, in partnership with AllHome, held the “AllHome x Nakakalocal Home Aesthetic Furniture Fair” at Nomo-A Vista Lifestyle Center on Molino Blvd., Bacoor, Cavite. Local furniture manufacturers and designers took center stage not only to showcase their products, but also their skill and craftsmanship. Customers were able to choose from a wide array of exclusive local products from the store.
A business pitching contest was held last Nov. 22. Titled “InveSTAR: A Madiskarteng Entrepreneur College Battle,” it brought together aspiring entrepreneurs and star students in a competition for the best mobile business concept.
The winning group—Farm2Metro, with members from Quezon City University and Polytechnic University of the Philippines (PUP) in Santo Tomas, Batangas—was awarded their own Bajaj Food Cart from partner company TriMotors Technology Corporation. Their business pitch Agrikultura PH is a mobile farm produce stand.
In the last quarter of 2022, The STAR highlighted inspiring stories and tips from fledgling SMEs that started their journey with the campaign. With the arrival of the holiday season, the perfect holiday gifts and bundles from the Palengk-E of partner SMEs were likewise featured.
From November to December, “KaSosyo: Making a Deal Real” was mounted in partnership with various local mall operators. The event was a free “incubator seller program” where STAR SMEs were featured in selected partner malls namely Greenhills Shopping Center, SM North EDSA, Robinsons Las Piñas, and Lucky Chinatown Mall.
Phase Two of Nakakalocal was from December 2022 to April 2023, carrying the theme “At the Peak” and is the culminating period of Nakakalocal Year One.
On Jan. 25, an online forum and workshop entitled “Katoolong: Digital Marketing on a Shoestring Budget” was held to help equip entrepreneurs with the tools needed to set up and convert their physical stores to online. The workshop-forum was facilitated by Jill Aquino, founder and CEO of 1DMG, and Carlo Calimon of Project Match.
The second installment in the Eduserye series was mounted last Feb. 17 with the theme “Go, Grow, Negosyo!” where SMEs were given ideas on how they can take their business to higher grounds. The event was facilitated by Ricky Mariano, CFO of San Miguel Corporation and instructor at Integra Academy.
Last March 11, Nakakalocal had its first activity outside Luzon with “Nakakalocal Eduserye Lounge Talks” at Seda Central Bloc in Cebu City. The event, which was done in partnership with Avida Land Corp., was attended by SME owners in the Queen City of the South.
Among the speakers who shared their expertise in business and real estate were Dr. Stephen Roy Condino, founder and president of Wodd PH; Amy Salgados, VisMin sales head of Avida; Bibi Doll Paradela “Zee” Pono, owner of GRND UP Consumer Goods Trading; and Rey Vincent Camaso, owner of Akaw Surf Co.
On April 19 at Evia Lifestyle Center, Nakakalocal featured 10 Filipino brands which have been instrumental in helping promote and preserve our rich culinary heritage. Among the brands that participated were Godel Chocolate, Abundance Agri-Tourism Farm, Biba Cakes and Pastries, SARBO Beneficiaries, Oh So Healthy: OSH!, Dingras Empanada, and Vegetari. Also present was PiLILYa Handicraft that creates handicrafts made with water lilies.
And to officially close Year 1 of Nakakalocal and usher in its second year, “NakakaBazaar: The Grand Nakakalocal Fair 2023” was held last May 18 and 19 at the SM Music Hall of the SM Mall of Asia.
The two-day bazaar featured all the 36 STAR SMEs, other exhibitors and their wares. The event also allowed shoppers to take a peek into the stories behind the products being showcased.
Perhaps most importantly, NakakaBazaar took the organizers and participants on a trip down memory lane, where they were able to look back on the year that was and took stock of the learning process, pain points, and steps needed for further improvement. The event also served as a venue where plans and activities for Nakakalocal Year Two were revealed.
On the second day of the event, exceptional STAR SMEs were given recognition under seven award categories, namely: Nakakabilib, Nakakaasenso, Nakakaunlad, Nakakamangha, Nakakainspire, Nakakaakit (Best Booth), and the first ever NakakaLocal of the Year Award.
The first year of Nakakalocal was not without its share of challenges, but with everyone’s earnest and enthusiastic efforts, the advocacy program’s Year One proved to be a resounding success, ushering in what can only be a better, bigger, and brighter Nakakalocal Year 2.
NakakaBazaar took the organizers and participants on a trip down memory lane, where they were able to look back on the year that was and took stock of the learning process, pain points, and steps needed for further improvement.