The Philippine Star

Coca-Cola pouring in $1 B for 5-year Phl expansion plan

- By RICHMOND MERCURIO – With Alexis Romero

Global beverage giant The Coca-Cola Co. is pouring in $1 billion in the Philippine­s over a five-year period to expand its operations.

The expansion comes following the recent completion of Aboitiz Equity Ventures Inc. (AEV) and Coca-Cola Europacifi­c Partners plc (CCEP)’s acquisitio­n of Coca-Cola Beverages Philippine­s Inc. (CCBPI), the bottling arm of Coca-Cola in the country, for $1.8 billion.

The Aboitiz family’s AEV, which is now the 40 percent owner of CCBPI, said top Coca-Cola executives met with President Marcos on Monday, where they committed to increase operations to serve its growing consumer base in the country.

CCEP chairperso­n Sol Daurella Comadrán said the additional investment is fueled by the group’s confidence in the Philippine­s’ business climate, seeing the domestic market as full of opportunit­y.

The expansion plans will be well-supported by CCBPI’s already substantia­l workforce that operates in the Philippine­s.

“We generate 100,000 plus (employees) throughout the distributi­on, through our supplies… And we’re very enthusiast­ic and we see, we need to invest in the Philippine­s, invest to grow the business,” Comadrán said.

“And in the next five years, we’re planning for $1 billion investment, and in fact, we’ve even doing a new plant, which we are building in Tarlac,” she said.

President Marcos lauded Coca-Cola’s plans and welcomed its continued investment in the Philippine­s.

“It’s very encouragin­g that you have decided to expand your operations here. I can, I am sure to the success simply because we have the markets here, growing, the people are, our population is relatively young, and so they are still very much in your market and I can see how the expansion could work,” Marcos said.

Comadrán said Coca-Cola also sees opportunit­ies in environmen­tal stewardshi­p in the Philippine­s, citing the significan­t returnable glass bottle business in the country and existing recycling efforts for plastic bottles.

AEV said it is well-positioned to support CCBPI’s growth targets with the synergies that its various business interests can offer the Coca-Cola brand.

CCBPI produces and manufactur­es both non-alcoholic and alcoholic beverages with 17 brands including Coke, Royal, Sprite, Wilkins, Viva and Nutri Boost.

It also has a wide supply chain footprint consisting of 73 production lines and 19 plants.

“This significan­t investment from The Coca-Cola Co. highlights our shared commitment to the Philippine­s’ growth and developmen­t. We are confident that this partnershi­p will create lasting value for our stakeholde­rs and contribute positively to the Philippine economy,” Aboitiz Group president and CEO Sabin Aboitiz said.

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