PUEBLO DE ORO AND PARTNERS CHAMPION WOMEN EMPOWERMENT

THROUGHOUT HISTORY, THE ROLES OF WOMEN have undergone significant transformation. No longer confined by antiquated notions of the “weaker sex”, women today stand as leaders in nations and captains of industry.

Beyond the boardrooms and halls of power, many women have shouldered the mantle of breadwinners, often single-handedly supporting their families. Given the chance, women both locally and globally have demonstrated the ability to provide for their households.

Within this evolving landscape, property developer Pueblo de Oro Development Corporation (PDO), one of the property development arms of the ICCP Group, has made community empowerment a cornerstone of its mission. In particular, PDO has long championed the cause of empowering women through innovative social welfare initiatives.

In collaboration with the ICCP Group Foundation, Inc. (IGFI), as well as various local government units and civic organizations, Pueblo de Oro has developed programs aimed at enabling women to make meaningful contributions to their families and communities.

One such initiative is the Ganda Mo, Hanapbuhay Ko program, which has been transforming lives since 2018. In partnership with its sister-company, Science Park of the Philippines, Inc. (SPPI), the Ang Hortaleza Foundation Inc. (AHFI), and through its social development arm, ICCP Group Foundation Inc., this program provides training in basic cosmetology to unemployed women in Batangas province.

The program has already seen 30 graduates, five of whom are now employed overseas as nail technicians, showcasing the tangible impact of empowering women through skill-building.

Building on this success, PDO, SPPI, IGFI, and AHFI have expanded their partnership to introduce the Kabalikat sa Negosyo training sessions in Pampanga and Batangas provinces. These workshops equip unemployed mothers with essential entrepreneurial skills, fostering economic independence and sustainability within their communities.

Furthermore, this time in collaboration with the Odyssey Foundation, Inc. (OFI), PDO and its partners have conducted food safety seminars and provided training on running food cart businesses for unemployed women in Malvar, Batangas, demonstrating a commitment to enhancing livelihood opportunities for this sector. Qualified participants are offered pangkabuhayan packages to kickstart their small businesses.

In project areas spanning Cagayan de Oro, Cebu, Pampanga, and Batangas, PDO, IGFI, and SPPI have organized seminars on various livelihood activities, including scrap collection, sewing, and food vending.

Recent endeavors include the establishment of the Solo Parents Association in Barangay Lumbia, Cagayan de Oro City, with support from the local government. The association allows single mothers to jointly operate a sari-sari store, providing a sustainable source of income.

Known for its pioneering and innovative environmentally protective measures, Pueblo de Oro has dedicated itself to promoting the social aspect of its developments. Further to providing employment opportunities, training programs, life skills workshops, and much more to members of its adopted communities, PDO and its cohorts support these small businesses with ongoing monitoring and mentorship to ensure their longterm success.

Pueblo de Oro’s green living and community empowerment efforts make neighborhoods more resilient, providing a blueprint for greater sustainability.

ABOUT PUEBLO DE ORO DEVELOPMENT CORPORATION

For almost three decades, Pueblo de Oro Development Corporation (PDO) has been developing quality and mixed-used townships and residential projects. Committed to excellence, Pueblo de Oro has achieved recognition from local and international awards institutions for its innovative, high-quality yet affordable offerings of residential communities and townships in booming areas like Cagayan de Oro; Malvar, Lipa and Santo Tomas in Batangas; Laguna; San Fernando in Pampanga, and Mactan in Cebu.

The Chamber of Real Estate & Builder’s Associations, Inc. (CREBA) recognized Pueblo de Oro as one of the “Developers of the Decade - Mindanao” during the 2023 CREBA Pillar Awards for its pioneering 400-hectare township in Cagayan de Oro City.

In 2023, Pueblo de Oro Townscapes Malvar, a 40-hectare project, won “Mixed-Use Development of the Year-Philippines” at the Real Estate Asia Awards and “Best Township Development” and “Best Lifestyle Development” at the Property Guru Awards. In 2022, Townscapes Malvar Residences earned preliminary EDGE accreditation for its sustainable home design, focusing on resource efficiency in construction. EDGE is a green building certification system that focuses on making buildings more resource-efficient. For more information, please visit https://pueblodeoro.com.