The Philippine Star

Security Bank to form joint venture with Mitsubishi

- By KEISHA TA-ASAN

Security Bank Corp. has partnered with Japan-based Mitsubishi Motors Corp. (MMC) to offer financing services to automobile customers in the Philippine­s.

The listed bank will control 51 percent of Mitsubishi Motors Finance Philippine­s Inc., while MMC will own the remaining 49 percent.

The joint venture will start offering a wide range of sales financing instrument­s and services to Mitsubishi Motors’ customers and dealers in the Philippine­s next year.

The completion of this transactio­n would be subjected to regulatory approvals, the bank said.

Sanjiv Vohra, president and CEO of Security Bank, said the joint venture is “in line with the bank’s commitment to provide superior customer experience­s through our BetterBank­ing brand promise.”

By combining the strengths of Mistubishi Motors and the bank through the new company, Vohra said Security Bank would be in the best position to offer better auto financing services to match customer needs.

“This means more attractive promos, competitiv­e financing packages, and fast decisionin­g. Thus, we deliver better value to customers,” he said.

According to Security Bank, the car market in the Philippine­s has grown significan­tly in the past few years, in line with the growth of the population and the economy.

This growth will likely continue in the medium term.

The bank also noted that most customers in the car market mostly rely on financing services when buying cars.

“This is our 61st year in business in the Philippine­s, where we now have a strong presence and a large market share. Mitsubishi Motors is very pleased to be able to partner with Security Bank that is one of the best financial institutio­ns in the Philippine­s,” said Tatsuo Nakamura, executive vice president of Mitsubishi Motors.

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