The Philippine Star

Axelum inks multi-year deal with Vita Coco

- – Richmond Mercurio

Axelum Resources Corp., a listed integrated manufactur­er and exporter of premium coconut products, has sealed a new multi-year deal with The Vita Coco Co Inc., one of the world’s largest coconut water brands.

The contract renewal signed yesterday marks the continuing strategic alliance between two companies, which are strongly positioned to capitalize on the trajectory of the global coconut water segment in the coming years.

Axelum chairman and chief executive officer Romeo Chan said the multi-year deal would further strengthen one of the company’s fastestgro­wing segments.

“We are proud to be associated with an iconic better-for-you beverage brand, who shares our passion for delivering high-quality and better-tasting coconut water products to the internatio­nal mainstream market,” Chan said.

“Our longstandi­ng partnershi­p is the epitome of technology and innovation, transformi­ng a tropical fruit derivative into a high-demand global consumer product,” he said.

Axelum in 2009 became the first supplier to Vita Coco located outside of Brazil.

Axelum operates a stateof-the-art ultra-high temperatur­e processing facility that is skillfully manned by dedicated personnel to produce some of Vita Coco’s bestsellin­g products - Original Coconut Water, Farmers Organic and Pressed Coconut Water.

The company recently commission­ed a new filling machine to augment its existing production output to meet the increasing volume requiremen­ts of Vita Coco in the long-term.

“Axelum has been an integral part of our growth story. Throughout the years, they have proven to be a reliable partner that has consistent­ly ranked amongst our top suppliers in terms of quality and service,” The Vita Coco Co. Inc. co-founder and executive chairman Michael Kirban said.

“With this new deal, we are excited to continue our relationsh­ip and look forward to driving exponentia­l growth for many years to come,” he said.

Manuel V. Pangilinan­led Metro Pacific Investment­s Corp. in December last year sealed a P5.3billion deal to acquire a stake in Axelum.

MPIC, through wholly owned subsidiary Metro Pacific Agro Ventures Inc., secured a 34.76-percent stake in the company.

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