Fifty One East’s Ame Paris un­veils jew­ellery col­lec­tion


Fifty One East’s first jew­ellery line Ame Paris has in­tro­duced its first col­lec­tion, ‘A L’in­fini’, which is “in­spired by end­less beauty and de­signed for to­day’s dis­cern­ing women”.

The ‘A L’in­fini’col­lec­tion is ex­clu­sively avail­able at Fifty One East in La­goona Mall and Al Maha Cen­ter on Salwa Road and Ha­daya in La­goona Mall, Gulf Mall and City Cen­ter Doha.

Ame, which trans­lates into “soul” in French, “cu­rates care­fully de­signed pieces that rep­re­sent the vir­tu­ous essence of be­ing”, a press state­ment noted. Each piece is skil­fully crafted by Parisian ar­ti­sans, who use the medium of pre­cious gems and fine met­als to cre­ate “breath­tak­ing de­signs that rep­re­sent their jour­ney of self-re­al­i­sa­tion”.

‘A L’in­fini’, which trans­lates into “till in­fin­ity”, is an il­lus­tra­tion of the soul bloom­ing in love to in­fin­ity and be­yond.

‘A L’in­fini’ of­fers “lav­ish pieces that are care­fully cre­ated within high stan­dards of crafts­man­ship us­ing di­a­monds, pearls and gen­uine stones in gold de­signs that re­flects a mod­ern rep­re­sen­ta­tion of the glam­orous life­style of Paris”.

The col­lec­tion in­cludes a wide range of neck­laces, ear­rings, pen­dants and rings in 18 carat white, yel­low and rose gold which are fem­i­nine and soft yet bold and dar­ing. It com­prises “stun­ning pieces in­tended to ig­nite pas­sion within the very soul of the dis­tin­guished women they are de­signed for”, the state­ment added.

The new col­lec­tion is “just the be­gin­ning of many more in­spir­ing col­lec­tions, which are ex­pected to be well re­ceived by the mod­ern woman, known for her ex­quis­ite and classy taste”, ac­cord­ing to Fifty One East.

The ‘A L’in­fini’ col­lec­tion.

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