Where fashion meets art: Galeries Lafayette Doha launches its ‘Art of Fashion’ campaign
TRUE to its unbeatable style and ‘fashion-meets-art’ image, Galeries Lafayette Doha has once again outdone itself with the recently-launched ‘Art of Fashion’ campaign.
The campaign will be on from October 7 until the end of November 2020 at the Galeries Lafayette Department Store in 21 High st, Katara Cultural Village.
The ‘Art of Fashion’ campaign lets you step into a world inspired by the Memphis movement -- an Italian design movement that began in 1981-- known for its bold clashing colours, Art Decor geometric shapes and pop-art colour-palette with a hint of 19 0 kitsch aesthetic. Galeries Lafayette has very aesthetically added its own twist to the idea by introducing elements of humour and surprise, which can be found throughout our store.
The entire store manifests the pleasantly quirky elements of the campaign with irregular movements, which involve intriguing patterns. From the store windows to the masks the staff and mannequins are wearing, the space is a re ection of the creative movement.
In the true Galeries Lafayette style, the campaign allows guests to experience the theme in different forms. Interactive screens located on the second
oor of the Department Store resonates the colourful campaign. Visitors can step into the life-size magazine cover box and experience the glamour of being in the spotlight.
The restaurants and cafes inside Galeries Lafayette Doha also re ect the ‘Art of Fashion’ story in their own delectably creative way. Served on trays inspired by visuals of ‘Art of Fashion’ windows, the special edition dessert has the most exciting splash of colours inspired by the Memphis art style.
Speaking about the exciting, first-of-its-kind campaign, General Manager of Galeries Lafayette Doha Kevin Gerard Pender said: The ‘Art of Fashion’ is a perfect campaign to match Galeries Lafayette’s vision of retailtainment - merging art with fashion. We have highlighted the features of the Memphis movement and intrigued our guests with the uniqueness of the art form. This experience has been woven together with our extensive A W20 collections and exclusively created cuisines offered by our restaurants. It is a unique concept which our guests will surely enjoy.