Heya Arabian Fashion Exhibition kicks off in style
UNDER the patronage of HE Sheikha Al Mayassa bint Hamad Al Thani, the 17th edition of Heya Arabian Fashion Exhibition kicked off at the Doha Exhibition and Convention Center (DECC), marking the first event of the season hosted by Qatar National Tourism Council (QNTC).
The five-day exhibition is part of QNTC’s vibrant calendar of events and is being organised this year by Qatar Business Events Corporation (QBEC), a subsidiary of QNTC.
QNTC Secretary-General and Qatar Airways Group Chief Executive Akbar Al Baker said, “As we host the first major exhibition of the season, I take this opportunity to acknowledge our country’s successful efforts during this challenging phase, which enabled us to be here today and to resume the activities of the tourism sector.”
“Heya has grown over the years to become a leading exhibition of modest fashion, strengthening the country’s position as a hub of fashion innovation in the region and beyond. QNTC is working with its partners across the public and private sectors to create offerings tailored to the country’s domestic market and to reenergize its tourism sector,” Al Baker added.
The 17th edition of Heya highlights Qatar’s homegrown talent and local entrepreneurs making their mark in the world of modest fashion. Over 150 brands are being showcased, ranging from high-street apparel, haute couture and luxury, to the latest modest evening gowns and abayas. The exhibition opened with a dazzling ceremony attended by dignitaries, exhibitors and prominent personalities from the world of fashion.
Heya is being organised under stringent precautionary measures in line with the hygiene and safety guidelines put forth by the Ministry of Public Health (MoPH), including limiting the visitor capacity to 30 percent, mandatory use of masks, presenting the EHTERAZ application on entrance, and following social distancing measures.
The 17th edition of Heya highlights Qatar’s homegrown talent and local entrepreneurs making their mark in the world of modest fashion
IT features a rich programme of events spread over five days, including 10 talk shows, four fashion shows, one introductory session and two workshops.
A series of talk shows highlighting fashion icons, designers, leading figures from the education sector and content creators is woven through the programme to ensure Heya continues with its tradition of supporting aspiring designers and entrepreneurs.
Heya’s new calligraphic logo uses a contemporary and abstract lettering of the Arabic name and executes it in a modern interpretation of classic calligraphy.
It takes a very short word but expresses it in an iconic way, using a delicate mix of calligraphy and typography. It also uses contrasting thin and thick strokes to re ect elegance and the original burgundy color of the brand is maintained.