Qatar Tribune

Unilever completes merger, becomes wholly British firm

The new group, Unilever PLC, will now be headquarte­red in London under a so-called unificatio­n strategy

- AFP

CONSUMER goods giant Unilever said Monday that it has become a wholly British company, completing a historic merger of its Dutch and British corporate entities to end its double-headed structure.

The new group, Unilever PLC, will now be headquarte­red in London under a socalled unificatio­n strategy designed to make it more responsive to economic challenges including coronaviru­s.

Unilever, which has experience­d strong demand for hand cleaners and household cleaning products during the deadly COVID-19 pandemic, insisted there will be no change to its operations, locations, activities and staffing levels.

“Unilever is pleased to announce the completion of the unificatio­n of its group legal structure under a single parent company, Unilever PLC,” it said in a statement.

“From today, and for the first time in its history, Unilever now trades with one market capitalisa­tion, one class of shares and one global pool of liquidity, whilst also maintainin­g the group’s listings on the Amsterdam, London and New York stock exchanges.”

Shareholde­rs had overwhelmi­ngly approved the move in September after the group had unveiled the plan in June.

The company’s Dutch corporate entity Unilever NV had ceased to exist on Sunday, it added.

“This is an important day for Unilever and we would like to thank our shareholde­rs for their strong support of our Unificatio­n proposals, which give us greater flexibilit­y for strategic portfolio change, remove complexity and further improve governance,” added Unilever Chairman Nils An

dersen.

The company’s food and refreshmen­ts division will continue to be based in Rotterdam. Britain will continue to be the base for both its home care and its beauty and personal care units.

Unilever was founded in 1930 after the Dutch margarine producer Margarien Unie merged with British soapmaker Lever Brothers, but had until now kept its dual-headed structure.

The firm -- behind household brands including Dove Soap and Magnum ice cream -- had attempted to move its corporate base from London to the Dutch port of Rotterdam in 2018. However, it had to back down after a revolt by

shareholde­rs in Britain.

Sophie Lund-Yates, equities anlayst at stockbroke­r Hargreaves Lansdown, said the move would make it easier to streamline operations, against an uncertain back

drop of both coronaviru­s and Brexit.

“The biggest motivation for the single listing is to make streamlini­ng the business an easier task,” she told AFP.

“Coronaviru­s has made

life a lot trickier, and revenue streams less certain, at a time when Unilever was already facing sluggish sales. A single parent company structure is simply a tool in its armoury that will allow the group to flex its portfolio more efficientl­y.”

She added that the current climate of uncertaint­y may well have acted as a catalyst for this change, but was unlikely to have been the sole reason.

“The group needs to become more nimble to secure long-term growth, which is why we are seeing the demerger of the tea business. This is more about a long-term rejuvenati­on strategy than it is a political move.”

 ?? (JOHN THYS/AFP) ?? This picture shows the logo of Unilever at the headquarte­rs in Rotterdam. Unilever said November 30 that it has become a wholly British company, completing a historic merger of its Dutch and British corporate entities to end its double-headed structure.
(JOHN THYS/AFP) This picture shows the logo of Unilever at the headquarte­rs in Rotterdam. Unilever said November 30 that it has become a wholly British company, completing a historic merger of its Dutch and British corporate entities to end its double-headed structure.

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