PIH unveils successful customer data platform

POWER International Holding (PIH) has announced the successful implementation of an innovative customer data platform (CDP) that is built on Google Cloud and leverages Google’s latest data analytics solutions. The platform streamlines customer data management and enables the organisation to harness Google Cloud’s advanced machine learning capabilities for predictive modelling, delivering tangible benefits. PIH’s CDP consolidates customer data from various sources, providing the company with a unified, real-time view of customer interactions across multiple touchpoints. By integrating its CDP with Google Cloud’s machine learning models, PIH can identify patterns, trends and preferences that drive customer behaviour. This deeper understanding enables PIH to create personalised experiences, enhance customer satisfaction and unlock new revenue opportunities.

“We’re thrilled to see the incredible results that Power International Holding achieved with the help of Google Cloud’s technology,” said Ghassan Kosta, Qatar country manager, Google Cloud. “By leveraging our advanced machine learning capabilities, PIH is well-positioned to gain insights, optimise processes and ultimately deliver the best possible experiences for its customers.”

“At PIH, we always strive to stay ahead of the curve by embracing innovative technologies that drive growth and enhance customer experience,” said Jasim Abdul Rahman, PIH Group chief information officer. “Our collaboration with Google Cloud has been transformative, empowering us to harness the power of machine learning to make data-driven decisions and better serve our customers.”

As a result of its successful CDP launch, PIH will continue its strategic collaboration with Google Cloud to explore new opportunities for machine learning, artificial intelligence and other advanced technologies to drive growth, efficiency and customer satisfaction across PIH’s diverse portfolio of businesses.