First Finance wins best digital transformation initiative award
FIRST Finance (FFC) has won the Best (NEW) Digital Transformation Initiative in Finance Industry Award from The Global Economics for its “FFC Mobile App” launched in 2022.
The Global Economics Awards acknowledge corporate institutions for their commitment to providing the best work culture towards their regional and global economies. The Global Economics Awards program also serves as the symbol of testament to its recipients’ perseverance and credibility.
The program recognises the best market players in their business sectors with the aims to motivate and bolster their confidence.
It also advocates professionals across the globe in diverse business realms, such as finance, insurance, real estate, technology and healthcare, among others.
First Finance’s mobile app was selected as the winner of the award for meeting various stringent criteria, which include user interface, app functionality, ease of usage, customer feedback, app’s purpose, innovation, app design’s uniqueness, as well as impact and security.
The award honours First Finance’s newest mobile app – FFC Mobile - for offering seamless mobile services tailored to the customers’ financing needs and enabling them to manage their finances easily on a daily basis.
The app allows the clients to register a user account and login securely with One-Time Password (OTP) and biometric features.
It also provides the users an easy access to apply for finance, upload required documents, input standing order information, make epayments, such as Credit Bureau report fees, and receive finance request management details, and tracking updates.
Through FFC Mobile, users can receive live notifications via email and SMS, discover promotions, view products catalogue, get branches’ location, contact details and working hours, access social media channels and convert multicurrency rates.
To continuously offer customers more digital products and convenient finance solutions, First Finance will continue to enhance the app with more features.
Commenting on the award, First Finance CEO Eslah Assem said: “We are highly elated to receive this global accolade in recognition of our innovative and interactive mobile app solutions that make financial services more accessible and convenient for our customers.
We are always committed to offering the best digital services to respond to our customers’ ever-changing needs.
The mobile app saves our clients the need to visit any branch, as they can easily and quickly obtain their financial transactions and other information on the go.”