Hisense partners with Modern Home to become HVAC sponsor
As a prominent construction exhibition in the region, Project Qatar has a rich 20-year history of supporting Qatar’s construction sector. It serves as a vital platform for connecting top buyers from Qatar and the GCC with global suppliers. The highly atte
HISENSE, the global consumer electronics and white goods manufacturer, in partnership with Modern Home, the premium destination for the best electronics, beauty, watches, and jewellery brands in Qatar, has announced its participation in Project Qatar 2023 as the Official HVAC Sponsor. The much-anticipated event is taking place from May 29 to June 1, 2023, at the Doha Exhibition & Convention Center (DECC).
As a prominent construction exhibition in the region, Project Qatar has a rich 20-year history of supporting Qatar’s construction sector. It serves as a vital platform for connecting top buyers from Qatar and the GCC with global suppliers.
The highly attended event draws influential individuals and industry leaders seeking the latest technology and cutting-edge equipment in the market. It is only natural that Hisense and Modern Home have chosen to sponsor this event, as their shared commitment to excellence, innovation, customer focus, and sustainability aligns perfectly with the values upheld by Project Qatar.
During the event, Hisense will display its latest air conditioning products that can be used by both residential and light commercial construction segments, coupled with its distinctive services and solutions at a dedicated pavilion.
In addition, visitors can gain insights from the brand’s experts who will be present at the pavilion to provide details about the special features of its portable, window, split, ducted, cassette and floorstanding air conditioners.
Hisense strives to be the world’s most reliable brand, drawing on to its decades of rich brand heritage and prioritizing customer satisfaction by developing customer-centered brands, products, and marketing strategies. Its commitment extends to intelligent and eco-friendly manufacturing, continuously introducing green and energy-saving products.
Hisense establishes a strong brand presence in the HVAC industry, emphasizing professionalism and comprehensiveness.
It aims to create social value and mutually beneficial outcomes with customers through a focus on key markets, advantageous products, highquality customer relationships, and the delivery of top-notch products and solutions to global consumers.
In addition to its B2B solutions, the brand offers a wide variety of reliable products including TV and audio, Laser TVs and home appliances.
Hisense Middle East & Africa President Jason Ou said, “We are honoured to be associated with this prominent exhibition and partner with Modern Home to contribute to the success of Project Qatar 2023. HVAC solutions are an integral part of successful developments and projects, and we are proud to be one of the best global companies to provide world-class products and solutions that meet the requirements of the new era of construction and welfare living. Together with Modern Home, we are making life easier and more comfortable for our customers here in Qatar and thus growing within an ambitious expansion plan. We welcome visitors to explore our latest solutions and unique services at our
pavilion.”
Modern Home Chairman and Managing Director Bader Al Darwish said, “We take great pride in our partnership with Hisense as sponsors of the leading Project Qatar 2023 exhibition, where we are pleased to showcase the cutting-edge Heating, Ventilation, and Air Conditioning (HVAC) services in Qatar. This collaboration reaffirms our dedication to providing our customers with exceptional products, services, and solutions while actively contributing to the progress of our nation and the well-being of our community. Anticipating a fruitful event, we eagerly await the opportunity to serve our clients and make a concrete impact on Qatar’s business landscape by delivering best-in-class technology that resonates with local demands.”
As the official distributor of Hisense in Qatar, Modern Home reiterates its commitment to the economy and community by bringing state-of-theart brands, products, and solutions. Through its dedicated store in Lagoona Mall, Hisense offers a wide range of products that exceed customers’ expectations and take their home experience to the next level.
Organised by IFP Group, Project Qatar is an ideal platform for growing business by providing fast market entry into the country’s lucrative construction market and offering the opportunity to generate new business leads with companies of all sizes.
Founded in 1969, Hisense is a multinational company headquartered in Qingdao, China covering business areas like multimedia,
home appliances, IT intelligent information and modern service industries.
The company owns three listed companies - Hisense Visual Technology, Hisense Home Appliances, and SANDEN listed in Shanghai, Shenzhen, Hong Kong, and Tokyo and has acquired many known brands including Toshiba, Gorenje, Kelon, Ronshen, and ASKO.
With the core values of ‘integrity, innovation, customer focus and sustainability and the development strategy of ‘Sound Technological Foundation and Robust Operation’, the brand has delivered supreme quality products, excellent after-sales and customer services as well as the reassurance of its comprehensive warranties, for over 50 years.
Hisense is also the global leading brand in B2B industries including Intelligent Transportation, Intelligent Medical, and Optical Modules. The company owns the world’s leading ULED Local Dimming backlight control technology and laser display technology while developing the chip technology and continues to develop 8K ultra-high-definition display image quality processing chips, TV SoC chips, and AI chips.
With products exported to over 160 countries and regions, Hisense has sponsored the world’s top sporting events such as UEFA EURO 2016, 2018 FIFA World Cup, UEFA EURO 2020 and 2022 FIFA World Cup™, and becomes the global sponsor of Paris SaintGermain football club.
Hisense has 16 industrial parks located in Qingdao, Shunde, Huzhou, Czech Republic, South Africa, Mexico, etc. There are also 16 R&D centers located in Qingdao, Shenzhen, the USA, Germany, etc. working towards a wide range of highly competitive products.
In the 1940s, the Al-Darwish family offered several solutions to support the local market, including its retail arm, “Canteen Doha’, which formed the starting point of an exceptional journey as it paved the way for the establishment of Modern Home, Qatar’s first department store, in 1949 in the Msheireb area.
Modern Home enabled Qataris to visualise the future as it was the premier store to offer television sets, watches, clothing, cosmetics, and fragrances while serving as a symbol of our beloved country’s evolution, Qatar.
To intensify the strength of Modern Home and raise its profile further, a selection of the world’s most renowned brands was brought to Qatar. With the introduction of globally respected names like Rolex (1951), CHANEL (1954), L’Oréal (1957), and Sony (1958), Modern Home started to shine as an icon of prosperity and symbolic change while building strong relationships based on mutual trust with clients and brands alike which still resonate till today.