Qatar Tribune

Gulfcrafts hogs limelight with innovative designs

- SATYENDRA PATHAK DOHA

GULFCRAFTS is participat­ing in Project Qatar 2023 as the trademark sponsor. Through the years, GulfCrafts has been gaining recognitio­n with its expert design and fabricatio­n, from comprehens­ive signage and wayfinding systems, highend items, and architectu­ral solutions and fit-outs to skilled services like engraving, cutting, electropla­ting, and branding.

The company’s commitment to quality is its driving force to continuous­ly improve its products and services.

Talking to Qatar Tribune about the company’s participat­ion in Project Qatar this year, Gulfcrafts Brand Strategy Manager Anastasia Volokhova said, “It’s pretty much a family event. It’s been for over 10 years that we are participat­ing in and sponsoring this event. Being an innovative brand and sponsors every year, this exhibition is very important for us.”

She said, “Every year, we

try to bring something new, especially this year, we are trying to exhibit what we can do as a turnkey solution for our clients. We are displaying some new printing techniques on metal and some different techniques for light boxes. Everything is displayed in our booth, but every year we’re trying to bring some new materials to print it.

“This year we selected the golden castle chocolate brand as a brand to display. What we can do for our clients is to give an example of some artifacts for something that any retail company could use for their marketing or for any kind of visual communicat­ion. So, we believe that this brings visual communicat­ion to a totally new dimension.”

Volokhova said, “Mostly we display our product to give our clients the opportunit­y to see what we do if they are not going to our showrooms. So here we are trying to display what is new and what is traditiona­l because we like to merge cutting-edge new technologi­es with craftsmans­hip traditions. So mostly for us, it’s more of a meeting old friends and of course new clients but exhibiting our work rather than probably signing contracts because contracts are ongoing.”

Asked about the response from visitors so far, she said, “Yesterday was a very busy day for us we can say it was quite crowded. Today, we are witnessing the same kind of crowd at our booth.”

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 ?? ?? Gulfcrafts Brand Strategy Manager Anastasia Volokhova
Gulfcrafts Brand Strategy Manager Anastasia Volokhova

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