Rado unveils new Ceramica designed by Konstantin Grcic

tech ceramic timepiece for both men and women who appreciate purist, modern aesthetics.

The linear bracelet silhouette of the original has evolved into a more classic watch shape, with the gently curved edges of the monobloc case taking center stage.

Advances in technology, together with Grcic's vision, have given rise to this masterful combination of form and material, which finds expression in the 11 models that makeup the new Ceramica collection.

Two gents’ models offer a matt take on the Ceramica, previously best known in its high gloss iteration. Limited to just 701 pieces, Konstantin Grcic’s signature model stands out not only because of its velvety matt finish, but also thanks to the creative use of typography on the dial. “In my opinion, the matt finish brings out the form of the watch much stronger,” says Grcic. “The design of the dials is bold and legible. I took inspiration from pilot watches – I like them for their straightforward, clear graphics.”

Female aficionados of the avantgarde look have several models to choose from, including two diamond-studded pieces in a choice of either glossy black or white hightech ceramic.

As the name suggests, the Ceramica is crafted from high-tech ceramic, a material favored among many high-end watchmakers for its exceptional properties. “Materials are definitely key,” says Grcic.