Hankook Tire, Real Madrid sign global partnership

during all home games at the football club’s Santiago Bernabeu Stadium, will include a range of further global marketing rights.

The agreement signifies the shared spirit of winning innovation in premium brand equity, manifested in Real Madrid’s dominating global football success and also Hankook Tire’s proven technological excellence and premium products. Both parties claim to promote forward looking invest- ments, innovative strategies and consistent efforts for customers and fans.

Hankook Tire aims to increase brand recognition and expand its global footprint along with Real Madrid’s worldwide popularity.

“This strategic partnership with one of the world’s best football clubs is a gift to our customers and of course the fans of the Hankook brand around the world,” said Seung Hwa Suh, Hankook Tire’s vice chairman and CEO.

“As Hankook Tire and Real Madrid share the culture of winning innovation in respective fields, we believe that the partnership would be another stepping stone for both parties to enhance reputation as premium brands in the global community. Hankook Tire will provide outstanding driving performance to our customers matched with Real Madrid’s outstanding contribution to football,” he added.