Final Phantom VII signals end of an era

FROM the creation of “New Phantom” in 1925, every generation of this most fabled name in luxury has served to define its moment, not only in Rolls-Royce’s history, but also in world history. Quite simply, it has been the choice of the people who have defined our world and made it turn for the last 90 years.

Phantom I carried the weight of expectation of living up to its eminent predecessor’s billing as “The Best Car in the World.” It emphatically succeeded. In doing so, elevating Rolls-Royce to a place beyond a maker of superlative motor cars, to the very standard by which all luxury endeavors are judged.

Almost 80 years later, Phantom VII, the first Goodwood Phantom heralded the renaissance of RollsRoyce and established its own legend, returning the marque to its rightful place as the only conceivable mode of conveyance for the world’s most famous, wealthy and influential individuals.

Today, after 13 years defining luxury, Phantom VII leaves the stage with a fittingly artful tribute to the skills of the craftspeople at the Home of Rolls-Royce. This very last seventh generation Phantom signals the end of the first successful chapter in the renaissance of Rolls-Royce under new custodianship.

This chapter sets the stage for the production of Phantom VIII to be built on a new aluminum chassis and likely to set new standards of luxury.