Audemars Piguet opens newly designed boutique in Riyadh
In partnership with Ali Bin Ali, Audemars Piguet has opened its boutique in C-Center, Tahliya Street, Riyadh, following a re-design aligned with the brand’s new global retail concept. The new space was officially inaugurated during a cocktail reception on March 7.
Situated on the ground floor of the C-Center, the boutique showcases an elegant design concept that captures the 142-year old manufacture’s core values: origins, artistry and extraordinary relationships. The blend of wood, metal and idyllic landscapes of Le Brassus, immerses clients in the Vallée de Joux in Switzerland, birthplace of Audemars Piguet. Created with the Valley’s atmosphere and base materials in mind, customers are invited to discover the brand’s heritage, craftsmanship and watchmaking expertise.
“We are pleased to introduce our new ‘ home away from home boutique concept to Saudi Arabia which underlines our commitment to the region. The new design was created to transport our customers to our birthplace; the new space really brings out the quintessence of Audemars Piguet’s DNA,” said Nicolas Garzouzi, CEO Middle East, Audemars Piguet.
To mark the occasion of the opening, Garzouzi presented the Royal Oak Offshore Tourbillon Openworked in titanium with a black ceramic bezel, crafted specially for Ali Bin Ali Group and limited to 20 pieces.
Masterfully skeletonized entirely by hand, the Ali Bin Ali limited edition Royal Oak Offshore Tourbillon Openworked comes with a 44mm titanium case and a black ceramic bezel, push-pieces and screw-locked crown.
The openworked dial is black — emphasizing the beautiful hand finished decoration of the movement — and features black counters, a black inner bezel, as well as white gold applied hour-markers and Royal Oak hands with luminescent coating.