TOUS 2016 sales grow as company continues global expansion
TOUS, an affordable luxury jewelry brand, achieved sales of €403 million ($430 million) during 2016, representing a growth of 9.4 percent over the previous year. These results were driven by continued strong growth in retail performance both domestically (+6 percent) and internationally (+10 percent), as well as by the development of the company’s e-commerce channel (+130 percent).
The company continues to expand internationally, with more than 50 store openings during 2016 across existing markets and with new entries into the Czech Republic and Qatar. China, a key growth market for the brand, is developing as planned and reached 15 stores at the end of the year, with two new flag- ship sites in Shanghai planned to open during the first quarter of 2017.
In addition, TOUS has successfully rolled out its new flagship concept across iconic sites such as, Via Frattina in Rome, Unicentro in Bogotá, Masaryk in Mexico City, the Dubai Mall in the UAE, and Soho and the new Westfield World Trade Center in New York. It also reinforces its presence in Spain with openings in Calle Serrano and Gran Vía in Madrid and Paseo de Gracia in Barcelona.
The brand’s online store is now present in 10 countries after it expanded its reach to include Poland, Russia and Greece.
“We are very pleased with the suc- cess of the online store globally and especially in Spain, where we have doubled our growth. E-commerce now accounts for over 4 percent of the company’s sales, which will spur us to keep working to offer our customers the best shopping experience,” said Alba Tous, chairwoman, TOUS.
TOUS continues to focus on enhancing its presence in the travel retail channel. In 2016, it opened a store in Terminal 2 of Hongqiao International Airport in Shanghai.
Jewelry remains the company’s main product category, accounting for 67 percent of total 2016 sales, followed by handbags and accessories which generated 16 percent of sales.