Home appliances brand Beko opens first showroom in KSA
Home appliances and consumer electronics brand Beko has opened its first fully branded Saudi showroom in Riyadh.
The company has announced plans to expand further into the country in 2017, by enlarging its product portfolio to cover all home appliances and promoting its smart, green, cutting-edge technology home solutions.
The showroom was inaugurated by executives from Arçelik, Beko’s parent company, and executives from Al Babtain Trading (ABT), Beko’s distributor in Saudi Arabia.
The consumer appliances sector has shown a growth of 20 percent over the past six years, where sales increased from SR7.7 billion in 2011 to over SR10 billion in 2016.
“There are many factors that affect the growth of this dynamic market. We are well-positioned to take advantage of these factors, today and in the future,” said Mete Kirkit, marketing manager of Arçelik.
“Women’s increased participation in the workforce has pushed households to opt for more consumer appliances, which would make their home care routines easier,” he added.
“Modern retailing has also posi- tively contributed by providing consumers with quick, easy and sometimes more economical access to home appliances. From 2010 to 2015, the number of hypermarkets rose by 46 percent while the number of specialized appliances and electronics grew by 18 percent.”
Consumer appliances sector forecasts indicate a continued growth of 12 percent over the next four years (2018 to 2021), where sales are expected to reach SR11.9 billion by 2021.
“We are very well-positioned to address the energy-efficient market with our current range of smart, green next generation products,” said Kirkit. “The Saudi EnergyEfficiency Center (SEEC) continues to make efforts to reduce energy consumption, and we are ready today to meet this initiative.”
Beko has plans to expand further into the GCC countries in 2017 and 2018, and become one of the top three brands in the region.
“We will strive to increase our brand footprint and market share in the GCC to meet the success we are experiencing in Europe, where Beko has become the UK’s best-selling brand,” he added.