Ford celebrates triple win at 2017 Middle East Car of the Year awards

Ford has won in three different segments at the Middle East Car of the Year awards ceremony, held in Abu Dhabi over the weekend.

A panel of judges, comprising 15 expert automotive journalists from nine GCC and Levant countries, awarded Ford’s new Edge the “Compact SUV” title for 2017 — emulating the award it received from Wheels magazine earlier this month. Ford Ranger claimed the “Best Midsize Truck” award while Ford Figo took the crown for “Best Hatchback.”

Edge has proved to be exceptionally popular in the Middle East since its launch, having already topped the judges’ wish list in its segment for Lebanon’s Automobile Car of the Year, Oman’s Automan Car of the Year, EVO Middle East’s Car of the Year, and earlier this month, Wheels magazine’s “Crossover of the Year” award, making it the region’s most- nominated and recognized CUV.

The Ranger pickup truck delivers rugged design and superior comfort. It is important that a Ranger not only looks tough, but functions as a dependable tool and offers the comfort and convenience drivers need. The award- winning truck’s performance, capability, payload and towing capacity are made possible thanks to the latest generation of powerful, more refined and fuel- efficient Duratorq TDCi diesel engines, as well as the proven Duratec petrol unit.

Ford’s Figo benefitted from a bumper 2016 in Saudi Arabia, seeing a tremendous five- fold boost in its sales, proving that bigger is not always better.

“At Ford, we strive to build vehicles that offer a blend of all- round performance and everyday usability,” said Thierry Sabbagh, managing director, Ford Middle East.

“Seeing that the region’s industry experts at MECOTY, have named three different Ford models as best-in-class in 2017 is testament to the great vehicles we are producing year-on-year.”

The all-new Ford Edge cuts a bold, sporty and imposing figure on the roads. Wheels pushed out to each corner give a wide, aggressive stance and help maximize interior space.

For 2017, the new Ford Edge adds more technologies featuring the latest generation of Ford’s innovative communications and entertainment system SYNC®3. In addition to other new languages, Ford’s SYNC 3 will support Arabic for the first time — both text and voice activation — enabling simpler control for Arabic-speaking drivers.