Arab News

Microsoft unveils initiative to bring artificial intelligen­ce into mainstream

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SEATTLE: Microsoft Chief Executive Satya Nadella said tech developers have a responsibi­lity to prevent a dystopian “1984” future as the US technology titan unveiled a fresh initiative to bring artificial intelligen­ce (AI) into the mainstream.

At the start of its annual Build Conference, Microsoft sought to showcase applicatio­ns with artificial intelligen­ce that could tap into services in the Internet “cloud” and even take advantage of computing power in nearby machines.

Nadella spent time on stage at the Seattle conference stressing a need to build trust in technology, saying new applicatio­ns must avoid dystopian futures feared by some.

Nadella’s presentati­on included images from George Orwell’s “1984” and Aldous Huxley’s “Brave New World” to underscore the issue of responsibi­lity of those creating new technologi­es.

“What Orwell prophesied in ‘1984,’ where technology was being used to monitor, control, dictate, or what Huxley imagined we may do just by distractin­g ourselves without any meaning or purpose — neither of these futures is something that we want,” he said

“The future of computing is going to be defined by the choices that you as developers make and the impact of those choices on the world.”

There is much discussion in the tech world about what AI will mean for society, especially since it is quickly driving change that could eliminate jobs, with applicatio­ns such as selfdrivin­g trucks or “bots” which take over many skilled functions.

“What happens to lower-level, blue-collar jobs that might be impacted?” Gartner research director of app design and developmen­t Jason Wong ask rhetorical­ly.

“That is part of the dystopia that can occur because of the abruptness of AI; in less than a generation, we will be seeing things like driverless cars.”

Microsoft is infusing all of its products and services with AI, and enabling those who develop on its platform to imbue creations with customized capabiliti­es, according to executive vice president of artificial intelligen­ce and research Harry Shum.

“We’ve been creating the building blocks for the current wave of AI breakthrou­ghs for more than two decades,” Shum said.

Microsoft research has gone deep into areas such as machine learning, speech recognitio­n, and enabling machines to recognize what they “see.”

“Now, we’re in the unique position of being able to use those decades of research break- throughs,” Shum said.

Microsoft rivals including Amazon, Apple, Google and IBM have all been aggressive­ly pursing the promise and potential of artificial intelligen­ce.

Artificial intelligen­ce is getting a foothold in people’s homes, with personal assistants answering questions and controllin­g connected devices such as appliances or light bulbs.

Digital assistants already boast features such as reminding people of appointmen­ts entered into calendars and chiming in with advice to set out early if traffic is challengin­g.

Microsoft’s aim on Wednesday was on businesses and software developers, whether they be students building mobile games or profession­al technology teams.

 ??  ?? Two women wearing HoloLens devices try out a Windows mixed reality immersive experience at the Microsoft Build 2017 developers conference in Seattle on Wednesday. (AP)
Two women wearing HoloLens devices try out a Windows mixed reality immersive experience at the Microsoft Build 2017 developers conference in Seattle on Wednesday. (AP)

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