Man’oushe Street to open 25 new branches in Riyadh
As part of its continuing efforts to expand its presence in the Middle East, Man’oushe Street, a popular eatery that serves traditional, home-styled street food, has signed a strategic agreement with the Al Rajhi Group, a leading international holding investment group in the Kingdom.
According to the deal, Man’oushe Street will open 25 new branches in Riyadh, where two branches will open before the end of this year.
“The agreement will allow us the opportunity to make our mark in this rapidly growing segment. We are confident that we will be able to retain the mark of excellence that Man’oushe Street has become famous for, and something that we also share in common,” said Khalid Abdullah Al-Rajhi of the Al-Rajhi Group. “Man’oushe Street’s signature offerings are expected to be a crowd favorite in the Kingdom.”
The growth of the country’s fast food segment is widely attributed to the low presence of other entertainment facilities and the increased growth of the Kingdom’s young-adult population.
The country’s continuing rapid urbanization has bolstered the segment’s continuing growth, fueling a demand for food that is fast, affordable and nutritious.
“Over the last few years, Man’oushe Street has positioned itself as a leading player in the region’s fast food industry. This new agreement with the Al-Rajhi Group demonstrates our efforts to implement a new roadmap toward further reinforcing and expanding our presence in the Middle East.
Jihad Al-Eit, CEO and the founder of Man’oushe Street, said: “This is a landmark agreement for Man’oushe Street, as it is our first time to enter the Saudi market, with the initial opening of 25 branches in Riyadh. Rest assured, we remain steadfast in our commitment to work closely with our new partner, the Al-Rajhi Group, to make Man’oushe Street a highly preferred fast food brand in the Kingdom.”