Abdul Latif Jameel Motors launches Ramadan Jameel campaign
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, has launched Ramadan Jameel campaign at the Park Hyatt Hotel in Jeddah. The campaign, which is ongoing throughout the holy month, aims to expand the company’s presence in the Saudi market and to connect it to the families whose trust Abdul Latif Jameel Motors has long enjoyed.
The campaign provides visitors the opportunity to learn about the latest Toyota models; the Fortuner, the Land Cruiser, and the Prius, the world’s best-selling hybrid car. Visitors will be allowed to test drive the vehicles themselves under the supervision of a specialized team, all in a family-friendly Ramadan ambience. The campaign’s focus will be on the ease of driving, advanced technology, smooth and fast driver response time, and the safety and security features of each model. Each model’s unique features will also be discussed, such as the hybrid propulsion system in the Prius, as well as the rich environmental and economical features available in this innovative vehicle.
In addition to the test drive, the company allocated a corner for fun and entertainment that includes a special “Ramadan Jameel” photo booth. The booth allows visitors to take commemorative photos and post them on social media websites in order to win in the “Ramadan Jameel” competition, in which every three days a lucky winner will receive SR10,000.
The event also featured coloring and paper lantern making activities, giving the children a feel of the joyous atmosphere of the holy month.
The renowned relationship between Toyota and Abdul Latif Jameel Motors was established more than half a century ago, and has developed into one of the most remarkable automotive forces in the Kingdom. Abdul Latif Jameel Motors is one of the largest independent, certified Toyota dealers in the world. Under its policy of “putting the guest first” and its commitment to achieving excellence in all areas of expertise, Abdul Latif Jameel Motors supports the widespread use of Toyota vehicles in the Saudi market through an extensive network of sales and maintenance centers that are strategically located around the Kingdom and are designed to provide peace of mind for the company’s guests, wherever they may be.