Machine learning comes to Tour de France

Amaury Sport Organization (ASO), organizers of the Tour de France and Dimension Data, the official technology partner of the Tour de France, has announced the introduction of machine learning technologies at this year’s event to give cycling fans an unprecedented experience of the race.

The race began in Düsseldorf on Saturday and finishes at the Champs-Élysées in Paris on July 23.

This year, Dimension Data’s data analytics platform, which was developed in partnership with ASO, incorporates machine learning and complex algorithms that combine live and historical race data to provide even deeper levels of insight as the race unfolds. Fans will also benefit from rider profiles to understand more about environments and circumstances in which riders perform best.

ASO and Dimension Data are exploring the role of predictive analytics technologies to assess the likelihood of various race scenarios, such as whether the peloton will catch the breakaway riders at certain stages of the race.

Scott Gibson, Dimension Data’s group executive — digital practice, said: “As more technology is introduced into sport, the viewing experience is transforming, and its popularity increases. What’s especially exciting for us is how we’re helping ASO to attract a new generation of digitally savvy fans, and how advanced technologies like machine learning are opening up new possibilities for providing the insights that today’s fans demand.”

At the core of the live tracking and data analytics solution are GPS transponders installed under the saddles of each bike. The data collected from these transponders is combined with external data about the course gradient and prevailing weather conditions to generate insights such as live speed and the location of individual riders, distance between riders, and composition of groups within the race.

Christian Prudhomme, director of the Tour de France, ASO, said: “Today, our followers want to be immersed in the event. They’re more digitally engaged on social media than ever before, and want a live and compelling secondscreen experience during the tour. Technology enables us to completely transform their experience of the race.”