Landmark Arabia launches e-commerce and omni-channel in KSA
Landmark Arabia, the Middle East’s leading retail and hospitality conglomerate, has launched e-commerce sites and apps in Saudi Arabia for six of its biggest brands — Centrepoint, Home Centre, Splash, Babyshop, Shoe Mart and Lifestyle. Customers can shop these brands at Centrepointstores.com, HomeCentre.com, BabyshopStores.com, SplashFashions.com, ShoeMartStores.com and LifestyleShops.com.
“This launch strengthens the group’s omnichannel commitment by providing its millions of customers in Saudi Arabia with a simple, convenient and customer-friendly online shopping experience,” the group said.
Available in both Arabic and English, the new sites and apps allow customers to shop for over 25,000 products across departments like furniture, home décor, fashion, beauty and baby essentials. This launch comes less than two months after the group unveiled Arabic versions of their e-commerce sites and apps in the UAE. The group believes enabling customers to enjoy an Arabic online shopping experience was critically important and a major step on the path to Saudi Arabia.
“We are absolutely thrilled to launch e-commerce and omni-channel for our brands and their millions of customers in Saudi Arabia today,” said Savitar Jagtiani, chief digital officer, Landmark Group. “Our goal is to make shopping simpler, faster, easier and more delightful for our customers regardless of whether they choose to shop from our stores, sites or apps. We continue to launch new innovations each week that keep driving our customer experience forward and are completely committed to always improving.”
Jayant Khosla, CEO, Landmark Arabia, said: “We have seen high demand for shopping online in Saudi Arabia, given the region has one of the largest Internet penetrations in the Middle East. Around 75 percent of the population has access to the Internet. Our brand e-commerce platforms have been launched to cater to all age groups, with an extremely user-friendly and convenient online shopping experience. With offerings like these we continue to deliver on our promise of creating exceptional value.”
The group is entering the Saudi Arabian e-commerce market at a time when it is growing by the day. According to Statista, e-commerce revenues in the country exceeded $4.5 billion in 2016 alone. By 2020, the market size for e-commerce in Saudi Arabia is expected to grow to $8.35 billion, with the number of customers set to exceed 17.5 million by 2021.