Max Fashion opens first store in Malaysia

Max, one of the largest value fashion brands across the Middle East and India, has launched its first store in Malaysia. The opening was marked with a red carpet ceremony hosted by Ramanathan Hariharan, Max CEO and director of Landmark Group. The launch event was attended by VIP guests, bloggers and members of the media.

Located at the IOI City Mall in Putrajaya, Malaysia, the new store covers an area of over 13,000-square feet and will stock Max’s label of women’s, men’s and children’s fashion — as well as footwear, handbags and lingerie.

Max is part of the Landmark Group, one of the largest retail conglomerates, with headquarters in Dubai.

CEO Hariharan said: “Max Fashion is today the market leader in value fashion across the Middle East and India and offers quality fashionable products along with an enriching shopping experience.”

“We are excited as we look forward to engaging and serving the Malaysian customer, and give them an opportunity to celebrate their innate sense of style through our products.

“Malaysia is known for its busy shopping districts and a young aspiring consumer base that appreciates comfortable fashion, at great prices.”

He added: “We believe it is the right time for the brand to enter this market. There is immense potential for growth here and we look forward to expanding our footprint in the country.”

The Max store showcases the latest Summer/Ramadan collection. While the Ramadan collection features glamorous themes inspired by the essence of ageold traditions, the Summer collection features Hawaiian and hibiscus flower prints, driving the essence of summer this year with bright blues.

Max aims to have a network of over 600 stores encompassing nine million square feet of retail space by 2020.