Nesto opens 54th hypermarket in Al-Majmaah

Nesto Hypermarket has opened its 54th outlet in Al-Majmaah, Saudi Arabia.

Enad Al-Agrafi, deputy governor of Al-Majmaah, inaugurated the outlet. Noufal K.P., Nesto managing director, and other top Nesto officials including Siddique Koroth, Naser K.I. and Mohammed Al-Harbi attended the ceremony.

“We have 900 Saudi employees in Nesto and we are planning to have 2,000 Saudi employees by 2018. Nesto will establish a training center in Riyadh to motivate employees,” said Noufal K.P.

He said the plan is to have 20 Nesto hypermarkets in Saudi Arabia by 2020. The Nesto managing director said that initially outlets would be opened in Buraidah and then in Riyadh.

“Cost effectiveness is our guiding principle. We believe in providing our customers a wide range of products at the best possible price in a great ambiance.”

Nesto is famous for providing its customers with the best quality products at the lowest possible price. The retailer adds more value to its customers’ shopping experience by offering various promotions and lucrative discounts.

The group endeavors to ensure that there is parity in pricing structures at all its retail outlets. Despite stiff competition, Nesto has always been able to maintain its prices and profile among its target audience comprising Arabs, Indians, Pakistanis, Filipinos and other nationalities.