Huawei ranks second in Kingdom’s smartphone market share

Huawei has ranked second in smartphone market share in Saudi Arabia, according to a new study published by GfK. Huawei exceeded iPhone’s market share as of end of July. Huawei’s market share is 17.3 percent, while Apple ranks third with 16.4 percent.

“This increase in ranking follows a successful year that has seen the company raise its profile around the world and in the Kingdom due to the increasing customers’ trust, the smartphones’ quality, innovation and suitable price ranges, as well as the network of distributors and partners in the Kingdom and the aftersales services,” the electronics giant said in a statement.

Pablo Ning, vice president, Huawei Tech Investment Saudi Arabia, said: “This advance in ranking in Saudi Arabia is the direct result of all team members at Huawei, as well as the distributor and partners and consumers’ trust. We see this success as a further responsibility to offer smartphones and services with the high quality and technical innovation users are looking for. We would like to extend our gratitude to the partners and distributors network in the Kingdom, and we truly value their unlimited dedication toward customer service, and putting the best and most suitable smartphones in the hands of each user.”

Huawei launched its Nova 2 Plus smartphone in Saudi Arabia in July.

Huawei said it is fully committed to the Kingdom and its citizens, and believes in the importance of strategically developing partnerships in the local market that create more impactful Public Private Partnership (PPP) programs. “Huawei’s localized operations in Saudi Arabia enable it to contribute to socioeconomic development of the Kingdom by creating jobs. Working jointly with local industry leaders, Huawei is able to fully combine the advantages of its global value chain with local innovation capabilities, enabling local innovations to reach the global market and achieve the impossible,” the company said.

Huawei said its strategy is to support the advancement of the Kingdom’s ICT sector, nurture young talents and push forward the country’s job localization agenda, and expand the pool of potential Saudi candidates joining the workforce after graduation, while improving the number of Saudi nationals taking up careers in the ICT field.