JLR Cars will be elec­tri­fied as of 2020

Arab News - - BUSINESS -

t "MM OFX +BHVBS -BOE 3PWFS +-3 WFIJ­cles will be elec­tri­fied from 2020. The com­pany made the an­nounce­ment at its in­au­gu­ral Tech Fest, a series of de­bates and a free pub­lic ex­hi­bi­tion about the fu­ture of mo­bil­ity. Dr. Ralf Speth, Jaguar Land Rover chief ex­ec­u­tive of­fi­cer, said: “Every new Jaguar Land Rover model line will be elec­tri­fied from 2020, giv­ing our cus­tomers even more choice. We will in­tro­duce a portfolio of elec­tri­fied prod­ucts across our model range, em­brac­ing fully elec­tric, plug-in hy­brid and mild hy­brid ve­hi­cles. Our first fully elec­tric per­for­mance SUV, the Jaguar I-PACE, goes on sale next year.” The elec­tric Jaguar E-type Zero fu­ture-proofs one of the world’s most fa­mous cars. Ac­claimed by Enzo Fer­rari as “the most beau­ti­ful car in the world,” the E-type now com­bines breath­tak­ing de­sign with elec­tric power for the first time. Th E-type Zero is based on a 1968 Series 1.5 Road­ster and fea­tures a cut­ting-edge elec­tric pow­er­train for 0-60 mph in just 5.5 sec. It was en­gi­neered by Jaguar Clas­sic at the com­pany’s new Clas­sic Works in War­wick­shire, UK.

t &HFNFO "EJZBNBO been ap­pointed af­ter-sales di­rec­tor of Audi Mid­dle East, and Chris Gale, 27 years old, has also been as­signed a newly cre­ated role for the sub­sidiary as dig­i­tal­iza­tion man­ager. Adiya­man be­gan her pro­fes­sional ca­reer in 2001 in her home coun­try of Turkey at Ford joint ven­ture. She later worked as af­ter-sales coun­try man­ager for Toy­ota Mo­tor Europe and also as af­ter-sales re­gional man­ager for Mit­subishi Mo­tors Europe. Be­fore join­ing Audi Mid­dle East, she held the role as gen­eral man­ager of af­ter­sales for Infiniti Mid­dle East, where she es­tab­lished the Af­ter Sales Di­vi­sion for the Mid­dle East re­gion. With over 15 years of ex­pe­ri­ence in the in­ter­na­tional au­to­mo­tive in­dus­try, Adiya­man joins Audi Mid­dle East, where she will head the Audi af­ter-sales business for 11 Mid­dle East mar­kets.

t )ZVOEBJ JT UBLJOH B NBKPS SPMF JO UIF tran­si­tion to­ward a more en­vi­ron­men­tally sus­tain­able mo­tor in­dus­try, by cre­at­ing a prac­ti­cal path for­ward in mov­ing from fos­sil fu­els to elec­tric ve­hi­cles that will suit a wide range of world­wide mar­kets. While there is now con­sen­sus in the mo­tor in­dus­try that elec­tric ve­hi­cles will dom­i­nate the fu­ture, Hyundai’s head of op­er­a­tions for Africa and the Mid­dle East, Mike Song, says there is a ten­dency for com­pa­nies to fo­cus too heav­ily on a lim­ited choice of tech­nolo­gies. As a re­sult, the prod­ucts in devel­op­ment may not be suit­able for all mar­kets, or all uses. Hyundai is tak­ing a dif­fer­ent ap­proach. In­stead of com­mit­ting to one form of tech­nol­ogy, the Korean com­pany is now man­u­fac­tur­ing mod­els us­ing four dif­fer­ent ap­proaches to elec­tric power: Fully elec­tric, hy­brid, plug-in, and hy­dro­gen fuel cell.

t ù$IFSZ $IJOB T NBKPS DBSNBLFS IBT in­tro­duced its first model for Europe at the 2017 Frank­furt Mo­tor Show. The all-new com­pact SUV, which makes its global de­but in pre-pro­duc­tion form, will lead a lineup of new Ch­ery mod­els within the next few years. The range of Ch­ery con­cept and pro­duc­tion mod­els on dis­play in Frank­furt high­lights the Chi­nese brand’s pro­gres­sive “Life In Mo­tion” de­sign phi­los­o­phy that will de­fine its fu­ture prod­ucts for global mar­kets. In ad­di­tion to the new SUV, Ch­ery also pre­sented its Tiggo Coupe Con­cept SUV, along­side the TIGGO 5x and TIGGO 7 mod­els, two of Ch­ery’s lat­est mod­els for its ex­ist­ing in­ter­na­tional mar­kets.

Mike Song: Four ap­proaches to elec­tri­fi­ca­tion.

Jaguar elec­tri­fies lineup as of 2020.

Ege­men Adiya­man

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