L’azurde reveals new ‘Dream Collection’ by Lady Fozaza
L’azurde has launched a new collection designed by Lady Fozaza and inspired by the Native American culture.
The “Dream Collection” designed by Saudi designer Al-Anoud Bader, better known as Lady Fozaza, is based on the theme “Into the Wild.” It captures the beauty of the Native American culture with designs around the feather and the arrow, which played a major role in many Native American cultures. “The collection includes jewelry pieces that are bold, beautiful, and iconic, and aims to honor the role that Native American women played in their tribal communities, as well as their values, traditions, and skills,” a press release said.
Lady Fozaza said: “Your dreams are fueled by your passion and determination to succeed and make your presence known and respected in the world … so ‘Into The Wild’ was born, a collection inspired by the struggle of the Native Americans to protect their land, their culture, their tribe and their history. How far will you go to keep your dreams alive? Wear it with pride.”
Selim Chidiac, chief executive officer of L’azurde, said: “The new Dream Collection reflects everything that L’azurde stands for: unique designs by our celebrity partner Lady Fozaza, unrivalled craftsmanship and the highest quality materials. With this Native American theme, we are confident that the new Dream Collection will be a hit with both our existing and new customers across the region.”
The new “Dream Collection” which includes a range of pendants, rings, bracelets, and earrings will be available exclusively at L’azurde retail stores across the Kingdom.
Badr is an award-winning internationally acclaimed fashion designer, consultant and stylist, and one of the Middle East’s most followed fashion figures.
L’azurde is a leading gold and jewelry designer, manufacturer, and distributor in the Middle East.