Arab News

Evian offers its new limited edition collection

-

Evian joins forces with Chiara Ferragni and creates a new iconic Evian limited edition collection. A decade after the brand’s first fashion design collaborat­ion with Christian Lacroix, 2017 marks a new era for the new iconic series. The brand is bringing a refreshing new look to its latest collection — thanks to the Chiara Ferragni brand’s playful attitude — at Fashion Forward Dubai.

Veronique Penchienat­i, general manager of Evian Volvic World, said: “Evian is a playful and chic brand wanting to get the most from life. Values which we believe Chiara Ferragni truly embodies. We love Chiara’s fresh and playful attitude and it was clear from the very beginning that both brands share the same ‘Live Young’ spirit.”

Chiara’s design of the limited edition incorporat­es the symbolic motifs that she has made famous through her own eponymous Chiara Ferragni label. She also adds an exclusive new mountains icon inspired by the Alps. Her free-spirited, youthful design exemplifie­s the iconic “Live Young” state of mind and exudes her own playful sense of fashion.

Chiara Ferragni said: “I’m very happy to join the Evian family in this new adventure. I love to create something that is totally different from what I usually do with my brand, filling with new elements my label imaginary.”

Billed to be premiered at the upcoming Fashion Forward Dubai, the limited edition bottle designs will be available in 75cl glass bottles across selected hotels, cafes, restaurant­s and retailers in the Gulf region. Make sure to pick one up for yourself and don’t forget to share your excitement through #ChiaraFerr­ganiCollec­tion for #evian and @ChiaraFerr­agniCollec­tion @ ChiaraFerr­agni @evianwater.

Newspapers in English

Newspapers from Saudi Arabia