Falcon Group: Strategic repositioning centered around new digital capabilities

Falcon Group has introduced a strategic repositioning, along with a new brand appearance.

The move builds on its partnership with Move Digital announced in April and its blockchain asset management solutions introduced in July.

Falcon Group said the strategic repositioning “promotes a unique combination of personal excellence and digital intelligence.”

CEO Martin Keller said: “We are convinced that this strategy will deliver value, higher performance and a new level of convenience for our clients. Our digital competence will be a true strategic differentiator in the market.”

To underpin its digital ambitions in wealth management, Falcon has created the innovative digital platform: FALCON PULSE. “The aim of the platform is to enhance all digital client touchpoints. Main features will include an algo trader that dynamically rebalances a portfolio’s asset allocation on a daily basis to optimize performance as well as an ideagenerating tool that will screen all market information and empower our advisers to capture the best investment opportunities for our clients. Shortly, a new e-banking and mobile banking app, designed around today’s communication needs, will complement FALCON PULSE in a first step,” Keller said.

The reshaped brand appearance is to “reflect its agility and power of innovation.”

“First, we want to best leverage the skills and experience of our employees in combination with the latest digital intelligence. Second, we build on the strengths of our DNA as an agile and performanceoriented boutique. Ultimately, our new strategy is a solid basis for our future,” Keller added.