Luxury Motor Show in Riyadh enjoys huge female turnout
The 11th edition of the Luxury Motor Show (EXCS11), which was held at Four Seasons Hotel in Riyadh, achieved unprecedented success in the light of the royal decree allowing women to drive. A number of women who wanted to learn about the latest models attended the show.
The Luxury Motor Show (EXCS11) was inaugurated by Salman bin Muhsin Al-Dhalaan, general manager at Ministry of Transport branch in Riyadh, and under the sponsorship of Alahli Lease Finance Program and Mobil 1.
The Luxury Motor Show gathers leading luxury car manufacturers under its roof every year. This year’s show was attended by senior executives of luxury car makers who took part in the launch of new models that were revealed on the first day of the show.
Abdullah Alshemasi, CEO of the specialized systems for exhibitions and conferences and founder of the show, said: “We were very ambitious to bring this show globally to compete with big motor shows in the Middle East, which we managed to do successfully.”
He added: “The new models that have been uncovered at the show this year underscore the importance of EXCS as one of the most significant economic events ... especially in the luxury car segment.”
Alshemasi thanked King Salman for the historic royal decree allowing Saudi women to drive.
“We thank Custodian of the Two Holy Mosques for this historic decision, which will enhance the role of women in society, and also enhance the national economy as ... car sales are anticipated to rise by 15 to 20 percent,” he said.
United Motors Company, dealer of Alfa Romeo cars in Saudi Arabia, showcased the Alfa Romeo luxury lineup for the first time in a luxury motor show, and unveiled the new SUV model Stelvio, and sports luxury model Giulietta.
Tesla Incorporation unveiled the future electric car Tesla, but without revealing the name of its local dealer.
Abdul Latif Jameel, the authorized dealer for Lexus cars in Saudi Arabia, showcased the new generation of Lexus LS and Lexus sports LC.
McLaren 720S was rated the “Best Luxury Sports” car, Mercedes-Benz S-Class the “Best Luxury Sedan,” while Alfa Romeo Stelvio was rated the “Best Luxury SUV.”