LG mulls on digital signage as the emerging future of display industry
According to LG Electronics (LG), a world leader in commercial display solutions, one of the major trends to look out for is the newfound growth in the digital signage industry. LG predicts some countries in the region like the UAE, for example, to grow in digital signage by about 50 percent over the next three years. There are many reasons for this growth including high expectations of customers, competition, more product availability, and better marketing and promotion techniques.
“Digital signage is the future, and there is no going back. LG firmly believes that the region is a prime example that is quick to adopt cutting edge and meaningful technology for business advancement,” said Kevin Cha, president of LG Electronics in the Middle East and Africa.
LG expects various vertical industries across the Middle East and Africa to benefit from this pioneering technology. Industries forecast early adopters of digital signage solutions include retail, hospitality, real estate, health care and transportation among others. In terms of retail, the industry that is predicted as the most promising, digital signs are poised to lead the customer journey, using targeted messaging and interactive displays to drive traffic into stores and create memorable user experiences that drive conversions.
Another key trend in the industry is that digital signage will be fully integrated with marketing strategy.
LG has participated in the region’s largest technology show, GITEX Technology Week, hosted in Dubai from Oct. 8-12 wherein visitors have had the chance to experience LG’s newest and advanced robust portfolio of cutting-edge displays launched for the region.
“We are pleased that the region is set to experience unsurpassed growth in digital signage. At LG, we will continue to offer the region and the world the most advanced technology and the latest industry solutions in OLED technology and others, as well as identify new approaches so that businesses can reach their target audiences and disrupt traditional marketing and information communication channels,” Cha added.