Arab News

GESALO: 40 years of building bridges between German and Saudi businesses

Riyadh-Berlin ties have moved from strength to strength over the years

- GHAZANFAR ALI KHAN

services. Furthermor­e, one of the key activities is organizing delegation trips in various fields.

“GESALO is proud that it has served numerous companies and business people over the last decades,” says Oliver Oehms, delegate of German Industry & Commerce for Saudi Arabia, Bahrain and Yemen. He said that “the German companies are and continue to be reliable partners for Saudi Arabia in the years to come.”

“GESALO is fully committed to offer its global network and resources to facilitate mutually beneficial trade relations between Germany and Saudi Arabia,” he added.

Referring to the progressiv­ely growing relations between the Kingdom and Germany, Oehms said that “from Nov. 11 to 15, German small and medium enterprise (SMEs) will feature market potentials during a five-day trip to Riyadh with a focus on water and wastewater management.” Moreover, a highrankin­g business delegation of the German State Bavaria will also visit the Kingdom by end November this year.

In order to further connect businesses over the next 40 years, GESALO will continue to focus its attention on training and support of young local talents. During an event in September that was initiated by GESALO and hosted by the Frankfurt Chamber of Commerce, around 80 Saudi students met with representa­tives of leading German companies such as V-LINE GROUP, Siemens Ltd., MAN Diesel & Turbo Saudi Arabia LLC and DETASAD to discuss job and internship opportunit­ies offered by German enterprise­s in the Kingdom.

As a result, GESALO implemente­d a job portal, the so called “JobXchange”. Prospectiv­e Saudi talents can gain informatio­n about job and internship opportunit­ies offered by German companies in Saudi Arabia. Additional­ly, they can publish their CV to present themselves to German enterprise­s.

Furthermor­e, GESALO is going to further link the German and Saudi Startup community. Taking this into account, Saudi entreprene­urs supported by the BADIR Program for Technology Incubators were invited to the “Startup Germany 2017,” a start-up roadshow through Berlin, Hamburg and Dortmund, which is connecting 45 entreprene­urs from 15 countries and offering a platform to present innovative business ideas to renowned German companies, such as SAP, Lufthansa and Thyssenkru­pp.

On top of that, GESALO will particular­ly support female founders, initiative­s and projects by visiting Sheworks and Yatooq. “We were thrilled to discover how actively female entreprene­urs are driving the startup scene. We are more than happy to find suitable partners for these businesswo­men in Germany, and I am sure we will meet nothing but curiosity and interest back home,” underlines Delegate Oehms. In connection with the booming startup scene, GESALO aims to further push and establish the label “Made in Saudi Arabia”, next to the worldfamou­s “Made in Germany” label.

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