Bent­ley Mo­tors an­nounces SAMACO as its new Saudi re­tailer

Arab News - - CORPORATE PR -

Bent­ley Mo­tors has an­nounced that it has en­tered into a part­ner­ship with SAMACO, one of Saudi Ara­bia’s lead­ing au­to­mo­tive com­pa­nies, to pro­vide sales and af­ter-sales ser­vices across the King­dom.

The an­nounce­ment was made re­cently at an event at Lay­laty Hall in Jed­dah hosted by Stephen Reynolds, re­gional di­rec­tor, Mid­dle East and Asia Pa­cific for Bent­ley Mo­tors, and Mo­hammed Wa­jih Shar­batly, CEO of Al-Nahla Group.

Guests at the event were also among the first to see the new Bent­ley Con­ti­nen­tal GT as it made its na­tional de­but in Saudi Ara­bia. The Con­ti­nen­tal GT is the third gen­er­a­tion of the iconic Grand Tourer and is now avail­able to or­der across the Mid­dle East.

The part­ner­ship be­tween Bent­ley and SAMACO is ac­tive with im­me­di­ate ef­fect. Cus­tomers are able to ac­cess the team of Bent­ley sales and af­ter-sales per­son­nel, through a ded­i­cated concierge fa­cil­ity. By the end of 2017, the first ded­i­cated Bent­ley show­room will open its doors.

Reynolds said: “Bent­ley has an ex­tremely ex­cit­ing fu­ture in Saudi Ara­bia, which has long been one of our most im­por­tant mar­kets. Part­ner­ing with SAMACO is a nat­u­ral choice, al­low­ing us to ben­e­fit from their ex­ten­sive ex­pe­ri­ence to en­gage with new cus­tomers and of­fer Bent­ley own­ers the high­est stan­dard of cus­tomer ser­vice.”

With over 30 years’ ex­pe­ri­ence as part­ner to the VW Group, in­clud­ing brands like Audi and Porsche, SAMACO has ex­ten­sive ex­pe­ri­ence of the lux­ury car mar­ket.

Al-Nahla Group CEO Shar­batly said: “To­day is a spe­cial day for SAMACO, where it wit­nesses Bent­ley, the lux­u­ri­ous au­to­mo­tive brand, join­ing up with SAMACO. Please al­low me to wel­come Bent­ley del­e­ga­tion, headed by Stephen Reynolds, re­gional di­rec­tor, Mid­dle East and Asia Pa­cific for Bent­ley Mo­tors, who has joined us here to­day spe­cially to share this out­stand­ing oc­ca­sion. We trust that the new re­la­tion­ship with Bent­ley will de­velop a long-term strate­gic part­ner­ship, and be in the best in­ter­est of our clients.”

Saudi Ara­bia, and the wider Mid­dle East, are key mar­kets for Bent­ley Mo­tors; the King­dom is ranked among the best-sell­ing mar­kets for the lux­ury au­to­mo­tive brand world­wide, and is one of the most im­por­tant mar­kets in the Mid­dle East.

The launch event was held at the Lay­laty Hall in Jed­dah.

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