LuLu kicks off 7-day Italian food festival

LuLu Saudi Hypermarket is hosting an Italian food festival this week.

The “Extraordinary Italian Taste 2017” will be inaugurated by Luca Ferrari, ambassador of Italy to Saudi Arabia, at 7:30 p.m. at LuLu’s Murabba branch in Riyadh.

The week-long event is organized by LuLu Saudi Hypermarkets in association with the Italian Trade Agency. The objective is to “introduce and promote the foods and food habits of Italy among the local community as well as the large cross-section of ethnic communities hailing from various countries.”

Italian food products will be showcased in- store with the aim of increasing LuLu’s customer awareness and improving the penetration of Italy’s food brands and products throughout the Saudi market.

“The LuLu ‘ Italian Taste 2017’ will give customers an opportunity to explore the unique Italian taste and products, such as sweets, pasta, coffee, olive oil and traditional cheeses and learn more about this fascinating culture,” a press release said.

“Special focus has also been given to display imported agricultural produce, cheese and other Deli products, dry groceries, Italian cooking ranges, other electrical appliances, house-ware, exquisite world-class collections of Italian perfumes and beauty accessories, latest and trendy range of fashion wear and footwear to suit all age groups.”

Live cooking stations will be manned by Italian chefs, where visitors can taste authentic Italian dishes.

“LuLu invites everyone to this seven- day grand event and hopes that its customers will have a pleasant and unforgettable shopping experience,” the press statement concluded.