Shell hosts DTM thriller at Austria’s Red Bull Ring
Shell utilized the iconic venue of Red Bull Ring in Austria to entertain 88 guests from Germany, Czech Republic, Slovakia, the UAE and Saudi Arabia for the latest round of the Deutsche Tourenwagen Masters (DTM).
As part of the experience with Shell Helix Ultra and BMW Motorsport, guests were given a premium hospitality package across the race weekend that included driver appearances from the BMW works drivers, qualifying and race commentary from technical experts and exclusive paddock and garage tours that gave guests a behindthe-scenes look into the world of top-level motorsport.
Four-time DTM race winner and Shell Helix Ultra brand ambassador Augusto Farfus was on hand for a meet and greet and Q&A session with the guests.
“As premium technology partner to BMW Motorsport, a bespoke racing formulation of Shell Helix Ultra with PurePlus Technology has been developed to meet the exacting requirements of the DTM. With less than a second per lap covering the entire 24-car field, this is a great racing series and provides a thrilling challenge for BMW Motorsport and Shell and is sure to keep guests entertained throughout the race,” a press statement said.
“This unique experience at a race track is a great example of how Shell can leverage our partnership with BMW Motorsport and how we can use the high emotional world of motorsport and transfer this to our BMW customers, products and brands,” said Khalid Yassin, general manager, B2B national sales, Al-Jomaih & Shell Lubricating Oil Company
Shell Helix Ultra with PurePlus Technology is Shell’s most advanced motor oil and the first designed from natural gas.
It is formulated with a pure base oil with stronger molecular bonds, delivering superior protection in extreme engine temperatures for long lasting engine performance.