Samsung QLED TVs: The user-inspired solution to image burn-in
In today’s rapidly progressing age of technology, television content is more immersive than ever. Mystical lands of imaginary creatures, magical powers and futuristic settings are all brought to life by the technologies that bring us movies, TV shows and video games.
Among the worst nightmares of viewers and gamers alike is television image retention — the lasting imprint of an image that remains static on the screen for an extended period of time.
Sometimes these retained images correct themselves, but all too often they become permanent fixtures on the display — a phenomenon called “burn-in.”
When an image is burnt into the television display, faint remnants of it are permanently fixed on the screen, visible through any new or dynamic content being viewed.
Burn-in is one of the biggest viewing problems combated by Samsung’s new QLED TVs. While image retention and burn-in may seem confined to the nearly-obsolete cathode ray tube (CRT) televisions, these problems continue to plague today’s TV technologies.
“With OLED TVs, for example, pixels are controlled individually, meaning each pixel has a different lifespan. The longer a pixel is turned on, the shorter its lifespan, compromising the brightness of the light and causing part of the image to be retained. On the other hand, QLED TVs’ features, including color volume, reduced latency and high peak luminance, help keep burn-in at bay,” according to Samsung.
The company said its QLED TVs provide a unique gaming optimization feature called Game Mode for avid gamers. “The feature optimizes image settings when the TV is connected to a PC or game console by disabling its standard image processing and allowing the game itself to adjust the settings and provide the best possible picture,” the electronics giant said. “The 2017 Samsung TV models have made Game Mode more accessible with gamers in mind.” It said Samsung’s QLED TVs surpass Ultra HD Premium standards all while being immune to screen burn.
“QLED TVs display Ultra HD Premium content exactly as the creator intended. So, whether you’re enjoying cloud-based gaming, watching sports or viewing movies for any period of time, you can be confident that your screen won’t be damaged,” the company added.