Swatch launches Spring-Summer 2018 collection
Swatch has introduced its SpringSummer 2018 collection, which dives into the Swiss watchmaker’s DNA. Spring and summer are all about the outdoors, and Swatch takes the party from the garden to the street before heading to the beach. Created with a glance at the past, the brand’s newest styles reinterpret its design icons with inspiration from the latest trends.
Swatch released the following guide on the three themes of the collection:
Brit-in: At a fantasy picnic, floral patterns are in full bloom, exotic frill meets daringly dashing and 5 o’clock calls for tea. The Brit-in collection takes the best quintessential elements of British culture and recreates them with modish motifs and a little tongue-in-cheek humor that is understood around the world. Keep calm and wear Swatch!
The Swatch Vibe: The Swatch Vibe reflects the sportive and colorful side of Swatch. Flashing neon signs light up the night but the watches in The Glow Vibe collection are the real stars with fluorescent straps, energetic glow-in-the-dark details and powerful 3D structures. Combining athletic styles with uplifting everyday looks, this collection is buzzing with energy and ready to go. The X-Vibe looks back at iconic Swatch models, with bold colors and a statement X on the dial.
Mediterranean Views: Setting the scene for summer with easy, breezy looks inspired by the place where the Mediterranean meets the sky, Mediterranean Views is a collection fluent in the language of stripes. Ship-shape nautical designs inspire marine dreams in the shade and in all shades of blue. Sizzling from beach house to beach towel, this bubbly collection celebrates dolce vita and luxuriously lazy days by the sea.
“The energetic, eclectic SpringSummer 2018 collection is a call to live in the moment, to be authentic and to embrace things that shatter monotony. From Brit-in to Mediterranean Views, this collection proves that every cool lifestyle can be Swatch-y,” the watchmaker said in a press release.