Van Cleef & Arpels announces partnership with 21,39 Jeddah Arts
“As a passionate supporter of the arts, the maison is glad to take part in the fifth edition of this annual contemporary art exhibition organized by the Saudi Art Council, starting on Feb. 7 in the thriving city of Jeddah,” a press release from jewelry house Van Cleef & Arpels said.
This year’s theme of 21,39 Jeddah Arts’ festival,“Refusing to be Still,” aims to enrich the Jeddah art scene, providing a display of outstanding work from more than 30 Saudi and international artists through a series of special exhibitions, workshops and educational forums.
Over the course of more than a century of history, Van Cleef & Arpels has provided legendary unique pieces that defy time, where each of them has an extraordinary story to tell. In line with the exhibition’s theme, the maison will focus its participation around couture, and will display an array of creations featuring some of its most celebrated and unique high-jewelry and heritage pieces.
Haute couture has been an inspiration for Van Cleef & Arpels since the 1920s, an era marked by the freedom, extravagance, and modernism of design.
Over the years, the maison has transformed the evening bag into a sophisticated accessory like the Minaudière precious case, adorned hats with diamond pins, and mimicked the appearance of cloth through precious metals.
Van Cleef & Arpels evokes the wonders of different cultures in its creations.
“Van Cleef & Arpels is proud to take part, once again, in 21,39 Jeddah Arts, and witness the constant development of the art scene in Saudi Arabia,” said Alessandro Maffi, Van Cleef & Arpels managing director, Middle East and India. “We are ardent supporters of local artists and designers, and strongly believe that this exhibition is a great platform to introduce Saudi talent to the world.”