OSN renews longstanding partnership with STAR TV
OSN, the region’s leading entertainment provider, has announced it has renewed its partnership with STAR Asianet Middle East. With this, OSN Pehla customers will continue to enjoy the latest and most popular shows and movies across STAR’s bouquet of channels.
The agreement with the major South Asian network sees the addition of popular movie channel, Asianet Movies, delivering a total of 10 STAR channels to OSN Pehla customers, with key shows also available on OSN Play to watch anytime, anywhere.
The addition of Asianet Movies, India’s first 24-hour Malayalam TV channel, brings hit Malayalam blockbusters in addition to Tamil, Telugu and Hindi movies dubbed in Malayalam to OSN Pehla’s prime pack.
As part of the deal, the new movie channel adds to STAR Asianet ME’s bouquet of popular channels which include flagship Hindi channels STAR Plus, STAR Gold, STAR Bharat, ABP News and leading regional channels STAR Jalsha, STAR Pravah, STAR Vijay, Asianet News and Asianet Middle East. The channels now cover Hindi, Malayalam, Marathi, Tamil and Bengali languages.
Emad Morcos, chief content officer at OSN, said: “The extension of OSN’s long-term partnership with STAR reinforces our commitment to continue to deliver leading content from the Subcontinent for South Asian expatriates in MENA, on OSN Pehla. Additionally, the introduction of the new movie channel, as part of this renewed agreement, adds increased value for customers.”
Sudhir Nagpal, business head, STAR Middle East, Africa and APAC, added: “The renewal of STAR’s long-standing association with OSN is a testament to STAR’s commitment toward delivering world-class entertainment to South Asian audiences in the region. STAR, with its multilingual portfolio, will continue to drive local relevance and be the one-stop solution for South Asian entertainment.”
Some of the best South Asian shows and Bollywood blockbuster movies will be available on Star channels, including “India’s Next Superstar” on STAR Plus, latest Hindi movies such as “Kalaakandi” starring Saif Ali Khan, “Aiyaary” starring Siddarth Malhotra and “Baaghi 2” starring Tiger Shroff on STAR Gold, “Super Singer 6” on STAR Vijay, and “Big Boss” for the first time on Malayalam channel Asianet Middle East.